Description
Scopely is looking for a Senior Marketing Manager to join our Dice team in Barcelona on a hybrid basis!
At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
The Marketing team deeply understands a game's audience, creative strategy and priorities. They are the glue between the Brand, Product, and our Player Communities that will redefine our social strategy to amplify our games across new and existing social channels while building a meaningful community for our players.
What You Will Do
The Senior Marketing Manager is the lead marketer in the organization for Yahtzee with Buddies, and is ultimately responsible for crafting and leading all aspects of delivery of category-winning marketing that drives healthy and sustainable player and revenue growth. The marketing strategy will focus on finding opportunities to expand the audience through traditional and non-traditional avenues, while partnering with Product Management on in-game improvements that make valuable contributions to players.
Success in this role will be evaluated by showing positive results in return on ad spend (ROAS), early retention, DAU, recurring customers, returning customers, and organic installs.
- Represent the marketing efforts and strategy for Yahtzee with Buddies to senior leadership
- Define and drive that strategy (inclusive of paid and organic efforts) as a unified effort across all marketing channels including performance marketing (UA), App Store presence, partnerships and social channels
- Identify and lead opportunities with potential to increase organic installs such as formulating brand partnerships
- Work hand-in-glove with Product teams to ensure our player experience is cohesive.
- Collaborate with central marketing teams and departments to implement components of the strategy, including Performance Marketing (UA), Marketing Data & Analytics, Creative and Player Research
- Analyze data and use insights to optimize and refine marketing campaigns in order to improve return on ad spend
- Ensure brand alignment and approvals with Hasbro (the IP holder)
What We're Looking For - 3+ years of experience in marketing, with a focus on casual mobile game marketing and user acquisition
- Experience working in the gaming industry is required
- Deep understanding of the marketing ecosystem
- Strong analytical skills
- Consistent track record of leading marketing campaigns across multiple channels
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!
About us
Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," "Star Trek™ Fleet Command," "Stumble Guys," "MARVEL Strike Force," and "Yahtzee® With Buddies," among others.
Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.
Recognized multiple times as one of Fast Company's "World's Most Innovative Companies," Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.
Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.
Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.
For more information on Scopely, visit: scopely.com.
Notice to candidates: Scopely, Inc and its affiliates will never request payment or ask for financial information as a condition for applying to a position or receiving an offer of employment.All official Scopely, Inc. recruiters only use email domains that end with @ scopely.com .
Our official website is www.scopely.com . Please only apply to positions posted on our official website and ensure the recruiter only communicates via the official email domain.
Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact [email protected] .
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