Exciting Career Opportunity: Lead Marketing Role for a High-Profile Strategy Game Series
We are on the lookout for a dynamic individual to take on the Lead Marketing Role for our flagship strategy game series, and other future projects. This position entails a strategic partnership with our game development team to refine and enhance the synergy between the product's essence and its marketing narrative, alongside collaborating with external stakeholders to amplify our acquisition strategies across diverse platforms.
Role Overview:
In this pivotal role, you'll spearhead the development and execution of marketing strategies, venturing beyond traditional boundaries to embrace new trends and methodologies, with a particular emphasis on desktop platforms. Your responsibilities will involve comprehensive collaboration with our internal development team and external entities to ensure that our marketing message is not only consistent but cutting-edge.
Key Responsibilities:
- Innovative Strategy Implementation: Architect and implement novel marketing strategies to escalate player acquisition, engagement, and revenue generation for our free-to-play (F2P) titles.
- Collaborative Story Crafting: Align closely with the game development unit to thoroughly comprehend game mechanics, updates, and features for the creation of engaging marketing stories.
- Visibility Enhancement: Coordinate with influencers, content creators, and networks to significantly increase game visibility and reach.
- Social Media Mastery: Direct our social media endeavors to guarantee dynamic, cohesive communication across channels, cultivating a robust online community.
- Trend Analysis and Adaptation: Monitor market trends and player feedback vigilantly, pinpointing opportunities for growth and recommending strategic adjustments.
- Event and Community Engagement: Organize and execute memorable live events, online tournaments, and community initiatives to bolster player retention and loyalty.
- Creative Material Production: Oversee the creation of compelling marketing content, including videos, advertisements, and visual assets, ensuring they resonate with our game's brand and audience.
- Resource Management: Administer marketing budgets with precision, optimizing spend for maximum effectiveness.
- Feedback Integration: Work in tandem with customer support to fold community insights into marketing strategies and address feedback proactively.
- External Collaboration: Liaise with agencies and vendors for specialized marketing services and partnership opportunities.
- Analytics and Reporting: Deliver insightful analysis on campaign performance and KPIs, crafting strategies for continuous enhancement.
Position Details: - Nature of Employment: Full-time role.
- Commencement: Position available for immediate start.
- Working Hours: Beneficial 4-day work week structure.
- Work Model: Flexible hybrid arrangement, offering a mix of office and remote work.
- Location Requirement: Position requires relocation to Malta
Benefits Package: - Balanced Lifestyle: Embrace a condensed work week for better personal time management.
- Flexible Work Environment: Enjoy the freedom of hybrid work arrangements.
- Healthcare Provision: Comprehensive private health insurance.
- Engaging Workplace Culture: Access to engaging office events and a lively work atmosphere.
- Relocation Assistance: Full support for individuals relocating, ensuring a smooth transition to join us.
If you're interested in this role please reach out to dan@ingamerecruitment.com
