Overview:
As a Marketing Artist, you will play a pivotal role in bringing free-to-play (F2P) mobile and desktop games to life through compelling visual content. Collaborating closely with marketing and production teams, you will develop innovative static and animated artworks that bridge the gap between our games and their potential players. Your creative outputs will be instrumental in supporting acquisition, engagement, and retention efforts across various platforms, enhancing the visibility and appeal of our titles to a diverse audience.
In this dynamic position, you will harness your artistic talents to create a wide array of marketing materials tailored to promote our games effectively. This includes app store visuals, promotional videos, social media content, and more, each designed to captivate and engage. By keeping a finger on the pulse of the latest trends in graphic design, animation, and game marketing, you will ensure that our visual marketing strategies remain cutting-edge, driving the success of our campaigns and fostering a strong connection with our audience.
Your contribution will be crucial in crafting visual stories that resonate with our target players, leveraging your deep understanding of branding, digital marketing, and animation. This role calls for a creative individual with a keen eye for design, exceptional time management skills, and the ability to work collaboratively within a fast-paced environment. You will be at the forefront of defining how our games are perceived in the market, making your mark with innovative visual content that amplifies our marketing message and sets our games apart in the competitive F2P landscape.
Responsibilities:
- Design and produce captivating video animations and static artworks that align with our marketing goals and campaign themes for F2P mobile and desktop games.
- Collaborate closely with the marketing team to conceptualize and execute visual content that supports player acquisition, engagement, and retention strategies.
- Create a wide range of marketing materials, including but not limited to app store visuals, promotional banners, social media assets, and email campaign graphics.
- Ensure all visual content is on-brand, resonates with our target audience, and is optimized for performance across various platforms and devices.
- Manage and prioritize multiple projects simultaneously, adhering to deadlines while maintaining high-quality standards.
- Stay up-to-date with the latest trends in game marketing, graphic design, and animation to continually enhance the effectiveness of our marketing visuals.
- Provide creative input and direction for marketing campaigns, working in tandem with other creative team members and outsourced partners to produce a coherent and appealing visual narrative.
Employment Details: - Full-time
- Starting date as soon as possible
- Relocation to Malta, if not already in Malta
Employment Benefits: - 4-day work week (Mon-Thu)
- Hybrid (home office optional)
- Private health insurance coverage
- Cool office & work events
- Relocation support
- Funds & more
Skills & Qualifications: - Proven experience in graphic design and animation, preferably within the gaming industry, with a strong portfolio showcasing a variety of digital artworks and animations.
- Proficiency in leading design and animation software (e.g., Adobe Creative Suite, specifically After Effects, Photoshop, Illustrator).
- Understanding of app store optimization (ASO) visual requirements.
- Creative flair and a keen eye for detail, with the ability to translate marketing objectives into compelling visual stories.
- Strong understanding of branding, marketing, and promotional principles, particularly within the context of F2P mobile and desktop gaming.
- Excellent time management and organizational skills, with the capability to manage multiple projects simultaneously and meet tight deadlines.
- Strong communication and teamwork skills, with the ability to work effectively both independently and as part of a multidisciplinary team.
- Knowledge of current social media and digital marketing trends, and how to optimize visual content for different channels and audiences.
