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Marketing Manager - brand new studio Melbourne - mobile casual games - onsite only

MELB002

Conkerberry Pty Ltd

Competitive

Melbourne, Australia

Australia

Marketing

ASAP

04/04/2024

Lead-Principal

Permanent | Full Time

No

Marketing Manager

New studio establishing in Melbourne - small team to start with

Mobile casual games (Unity based)

Must be based onsite

Australian citizens, residents or work visa holders only ( sorry no visa sponsorship or relocation available)

Salary is suited to mobile studio levels, not AAA console games studio level.

Equity an option

Job Summary:

Responsible for overseeing the publishing operations of our company's casual mobile games division. This role involves managing the entire publishing process, from game launch to post-release support, with the goal of maximizing game performance and revenue. You will work closely with cross-functional teams, including game development, marketing, and business development, to ensure successful game launches and ongoing success in the competitive mobile gaming market.

Responsibilities:

  • Develop and execute publishing strategies for our casual mobile games, ensuring maximum visibility, user acquisition, and revenue generation.
  • Collaborate with game development teams to define and implement monetization strategies, including in-app purchases, ads, and other revenue streams.
  • Lead the planning and execution of game launches, including app store optimization, user acquisition campaigns, and promotional activities.
  • Analyze market trends, user feedback, and game performance data to identify opportunities for game improvement and optimization.
  • Manage relationships with external partners, including app stores, ad networks, and other distribution channels, to maximize game exposure and revenue.
  • Work closely with the marketing team to develop and execute effective user acquisition and retention strategies.
  • Collaborate with the business development team to explore and negotiate partnerships, licensing deals, and other opportunities to expand the company's game portfolio.
  • Monitor and analyze key performance indicators (KPIs) to track game performance, revenue, and user engagement, and provide regular reports to senior management.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in the mobile gaming space, and provide recommendations for innovation and improvement.

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For full studio & job details please contact me anytime

Bronwynn Lusted

Conkerberry Recruitment for Games Australia & NZ

bronwynn@conkerberry.com.au

+61 427 690 971 ( sorry I dont take calls on Whatsapp - text is fine though)

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