Would you like to steer the brand marketing strategy for Expansive Worlds' hunting games, including the highly successful The Hunter: Call of the Wild and future titles? Join us at Avalanche Studios Group, a global developer and publisher of video games, as we seek to deliver immersive gaming experiences to millions of players worldwide.
The Position
As the Senior Brand Manager you are the connecting thread between the players, brand, product and the marketing team. You enable the development team to build the best game for the right players and lead the marketing strategy in order to deliver our player & business goals. You will report to the Head of Marketing, you'll be an integral part of the Product Team, collaborating closely with the Product Director, Lead Producer, and Creative Lead to ensure product success and alignment between development and marketing.
Source and use deep player insights to enable development teams to design, scope and build games that deliver against player needs and motivations.Collaborate closely with the development teams to deliver a product truth and Unique Selling Points that are on brand and aligned with player needs.Drive the creation of the product positioning that clearly sets the products apart from its competitors.Work with the Insights team to deliver player and market insights to inform feature prioritization, product improvements and marketing decisions.Drive and build the brand platform & framework for your franchise including key brand attributes, functional benefits, emotional benefits, brand promise, tone, style and voice.Work closely with the Campaign Lead to develop the annual marketing framework to establish the product marketing strategy for our games and live service beats.Give ongoing support to the Campaign team by providing up-to-date factsheets, ensuring development roadmap changes are communicated. Advise and consult on Go-To-Market plans as needed, acting as a product and brand expert, empowering the Campaign team to deliver work that's on brand and supports the product goals.Responsible for building budget scenarios and planning the total marketing budget for each year (and mid-year reviews), to be approved by the Product Director, supported by the Campaign and Community Leads.Responsible for brand level budget planning e.g. insights, key art, logo and other brand/franchise level work in close collaboration with the Campaign Lead (who is responsible for the overall budget allocation & spend).Evangelize the product internally and externally through presenting to stakeholders at all levels.Oversee the development and outline of the brand's visual identity, including key art, logo, and brand style guide, collaborating with our creative team to ensure high-quality results that align with the brand's image.Validate and approve brand visual ID so that it can inform all marketing assets.Be the primary marketing contact in the product team, ensuring they are empowered to deliver the product to critical and commercial success.Be the player advocate and bring your deep knowledge of player needs to the product team and marketing teams to improve their work.As a senior member of the team, act as a coach and mentor to the other brand managers and members of the marketing team, to ensure the growth of our craft.Who You AreYou're a skilled brand/product marketer with substantial experience, who's lived through several game launches and live services on PC/Console and led marketing efforts that made them successful. Sometimes it went well and you felt proud of the team effort, other times the success came from what you learnt along the way.Able to understand the market and players in depth, you set long term goals, then build the brand marketing strategies for multi year live services.You've got a passion for learning and continuous improvement and enjoy a highly collaborative atmosphere.You enjoy games and understand gamers enough to keep track of current and future trends in the market, looking out for cultural shifts and opportunities.You have previous experience at an international games publisher, although we would consider adjacent technology or entertainment industries.
