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Senior Brand and Product Marketing Manager





United Kingdom





Mid-Senior Level

Permanent | Full Time



Our teams are the architects of fantastic realms, the creators of quests, the writers of history, the makers of legends. At our studio headquarters in Cambridge, UK, we're strengthening these teams that bring life to our existing living games and building out teams to create brand new titles, both within the RuneScape universe and beyond. Now we're looking for exceptional new talent to join us. If you have a thirst for innovation and ideas that set new standards in player engagement, then read on...

The RuneScape franchise has reached all-time highs, soaring above the previous 2008 peaks. The successful early testing of RuneScape on mobile and launch of Old School RuneScape mobile has boosted subscriber levels to well above the 1 million mark. Sales for the RuneScape franchise have grown in each of the last five years passing a cumulative $1billion of revenues in 2018.

In the last year more than 100 new hires were added to the Jagex team and we are looking for further exceptional new talent to join us. If you have a thirst for marketing innovation and ideas that set new standards in player engagement, then read on...


As Senior Product Marketing Manager for Runescape you will lead setting and implementing the strategy and vision for RuneScape, have full budget responsibility and shared ownership of the product P&L alongside the Executive Producer. Located at the Jagex head office, working directly with publishing specialists, development studio and game teams to achieve the acquisition and retention targets. You will manage a small product marketing team and be a senior member of the marketing group.

  • Your role covers the entire lifecycle of the game, from business case setting, insights and the global marketing strategy to developing, planning, communication and performance marketing for Runescape across desktop and mobile in prepation for FCL.
  • Define the franchise vision, brand identity, product positioning and target players in collaboration with Product teams. This to include creation of a big-picture vision and drive that vision across multiple teams to make it a reality .
  • Translate product strategy and commercial targets into stretching marketing plans with detailed requirements ensuring brand compliance and consistency
  • Drive product launches, notably onto mobile, including working with wider publishing teams, executives, and product management team members
  • Uncover and curate actionable player insights in collaboration with Research and Analytics teams.
  • Create lifetime - quarterly, yearly and multi-year - Product Marketing Plans.
  • Working alongside Performance Marketing, Social, Community, CRM, PR and Research to define - and achieve - annual KPI's, acquisition and requisition targets and budgets required to hit business goals and objectives
  • Stakeholder management, able to work with development teams to define product release requirements
  • Serve as the evangelist for your products, ensuring that the vision and strategy is translated across all communications, materials and promotions


  • Significant Product Marketing experience working on Mobile, PC or Console including Free To Play games. Mobile gaming experience a definite plus.
  • Previous experience of managing and developing teams consisting of both of direct and indirect reports
  • Significant marketing knowledge including the development of brand strategies, ability to define the 'X' of a brand relative to potential players, competitors, etc. and in a way that resonates with a development team
  • Experience developing complex multi-channel global product marketing plans and expected outcomes/KPI's including ownership of those principal KPIs
  • Budget management in the tens of millions of dollars and international marketing experience
  • Excellent project management and communication skills, ability to work across multiple business units and stakeholders

  • Open Date: 13/05/2019
    Close Date: 10/06/2019
    Location: Cambridge
    Salary: Competitive

    Keep Calm and waka waka...