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DIGITAL AND CRM MARKETING SPECIALIST - Copenhagen Hot Job

2127/3183/122343

Abbott Denmark

Negotiable

Copenhagen, Denmark

Denmark

Business Operations and Analytics,Marketing

ASAP

08/03/2019

07/05/2019

Associate

Permanent | Full Time

No

DIGITAL AND CRM MARKETING SPECIALIST - ABBOTT DIABETES CARE - NORWAY OR DENMARK
SALES COPENHAGEN, CAPITAL, DENMARK


ABOUT US
Abbott is a global health care company devoted to improving life through the development of products and technologies that span the breadth of health care. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmaceuticals, Abbott serves people in more than 150 countries and employs approximately 99,000 people. 

Abbott Diabetes Care (ADC), a US$1.4B division of Abbott, helps people living with diabetes make progress in achieving glycemic control. ADC is on the cusp of disrupting Blood Glucose Monitoring market with a revolutionary new sensor-based technology that wirelessly transmits glucose results. FreeStyle Libre will virtually eliminate the pain and hassle associated with routine blood glucose finger sticks. FreeStyle Libre will provide people living with diabetes and the health care professionals that care for them with dense glucose data that the patient and the health care professional can use to identify and treat glycemic control issues (leading to improvements in HbA1c and reduction in hypoglycemic events). Behind FreeStyle Libre, ADC is poised to experience explosive, double-digit growth over the next several years and become the global leader in glucose monitoring. 

For this exciting and growing division, we are currently looking for a CRM & DIGITAL SPECIALIST, based in Copenhagen or Oslo

KEYWORDS: CROWDSOURCING, GAMIFICATION, ARTIFICIAL INTELLIGENCE, PATIENT JOURNEY – A DIGITAL NATIVE THAT CAN CRUISE WITH SPEED AND AGILITY IN THE TIGHT WATERS OF COMPLIANCE

DESCRIPTION OF THE POSITION
In this position you will join our team for Diabetes Care Norway, Denmark and Iceland. We are dedicated to bring our message to the world, liberating people living a daily life with diabetes by providing Abbotts technologically leading glucose measuring sensor technology called Freestyle Libre. We need you to lead our transformation towards digitalization and consumer centricity. While the overall responsibility for defining the positioning strategy is coming from Global, you are specifically responsible for bringing Danish and Norwegian consumers together in a digital FreeStyle Libre community.

The key here is to provide content to the CRM system that is coming this autumn, to secure one voice, SoMe enhancement and digital brand love, and at the same time enhance the CRM-platform. We are looking for someone who can take 1:1 CRM to the next level by ensuring crowd sourcing, who can identify and segment our end users and take their pulse at any given time. At the same time we are looking for someone with advanced digital analytical skills and who is able to deliver results according to agreement.

We are looking to strengthen our customer journey; and need somebody who is able to understand, map and play into what makes our customers (people living with diabetes) feel engaged and make them active participants of the Abbott created community space.

We are undergoing a complete digital transformation both in our product offering and how we communicate with stakeholders. In this position, you will be key to shaping our digital positioning as you drive forward community campaigns and campaign analytics processes.

YOU WILL ALSO BE RESPONSIBLE TO:

  • Lead content activation: Plan, design and execute consumer campaigns, including digital activation and concepting. Execute campaign analytics to ensure correct direction and KPI tracking. Contribute to the design and roll-out of web optimizations and new functionalities
  • Communicate with external agencies as well as other business units and functions to align expectations and agendas
  • Explore insights and identify opportunities and potential challenges, translating them into processes that bring value to the organization.


WHAT DO WE NEED FROM YOU?

  • You are networking-oriented and can earn trust as well as work with and influence others within a fact and figures driven organization. Furthermore, you have a great passion for diabetes and improving the quality of life for people helping them live their life to the fullest.
  • You have proven experience with digital marketing or are a complete native in the digital universe with a proven track record
  • You may have a bachelor’s degree in marketing communication or other enabling education
  • Fluent in CMS and CRM tools
  • Native Danish or Norwegian written language, English at business level
  • Some travelling will be required


INTERESTED?
Apply online via the 'Apply' button.

While the Abbott application process will follow a firm procedure, please attach an interactive presentation that enables the hiring team to assess your digital capabilities as well as your insightful understanding of living with diabetes. Since this position requires a keen digital personal drive, agility and creativity.


Agency calls not appreciated



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