Initially the brain child of two Stanford MBA friends, Product Madness was established mid-2007 as a response to the exciting eco-system that Facebook was offering. Our vision: To become a Social Casino Leader both on the Social Networks and in the Mobile Space.
We have poured our heart and soul out to achieve this since it became our primary focus in mid 2009. We have published over 10 titles in the Casino space, and try to bring exciting and engaging content to our users. All of it is powered by best in class internal proprietary technology.
Since we created Product Madness over 100 million users have installed one of our applications, and over a million and a half unique users engage with one of our products every single month. That is more than the entire population of Estonia :)
The keys to creating successful social casino applications lie in delivering a great user experience, properly integrating social interactions into the application dynamics, tuning the use of viral channels, optimizing the monetization opportunities and discovering the key demographics of your audience.