Loyalty Lead - VIP

Job Type:
Areas of Expertise:
Business Operations
Mainland Europe
Swieqi, Malta
Job Ref:

With the growth of our Loyalty segment and superstar team, we are looking for an energetic and inspiring Loyalty Lead to join our team to nurture and develop our high-value player segments.


What you will do


- With the team of market-specific Loyalty Ambassadors, create what will be the new definition of best-in-class relationship management in the industry and beyond.

- Act as a facilitator to help the team work efficiently and reach its goals and objectives

- Drive the prioritisation of work and the team's roadmap to ensure all efforts are contributing towards the goals of the business.

- Maintain and, when necessary, develop the segmentation and awareness of our loyalty segment for clear account management and reporting

- Support in harmonising the processes and work across the team of loyalty ambassadors

- Ensure the highest level of understanding of compliance and abidance with regulations within the team by facilitating trainings, establishing guidelines and promoting close collaboration with compliance teams

- Aid the business in meeting its AML/CTF obligations by ensuring the highest level of understanding and abidance with our internal AML/CTF policies and processes through collaboration with the Legal, Compliance and AML Teams.

- Provide a safe gaming experience for players by ensuring the teams compliance with our responsible gambling and advertising policies and processes, and working closely with the RG team

- Embed high standards of data protection in the team, ensuring all player data is handled in line with our legal obligations, policies and processes, liasing with the DPO where required

- Along with the team, drive the roadmap of loyalty to sculpt personalised experiences full of unexpected moments that deliver the above-and-beyond level of "wow" that the Casumo brand is known for.

- Promote transparency across the team and organisation by sharing the team's work, progress, challenges and learnings

- Uncover insights and opportunities through analysis of data to drive growth of the segment and business, forward

- Partake in events with our players as a key representative of the team and the Casumo brand to nurture and develop relationships

- Represent Loyalty's needs and views in collaboration with other teams across the organisation, such as Product and Marketing

- Own the budget for the team and drive the team's forecasting and budgeting processes


Who we are looking for


- A professional with extensive (5+ years) VIP, loyalty-centric experience in the online gaming industry

- Someone who knows when to initiate and lead, and when to play back-line and support

- A data-centric learner, keen to test and evaluate innovative ideas and their impact on core loyalty metrics

- A team builder with experience leading and supporting teams in previous roles

- Someone with a proven track record for growing top segments through strategic planning and initiatives

- Someone with in-depth understanding of compliance in relation to VIP's is a must

- A leader who understands the nuances of cultures and has worked across various markets

- A collaborator who is excited to work in a technology-driven company, to iterate on processes and to drive growth through the use of data and technology

- A trustworthy and responsible individual who will be representing Casumo as the face of the brand and team to our most valuable players

- Someone with a deep understanding of the online casino business

- Experience with Salesforce is a plus

- Preferred degree in business or related subject

Contact Details:
Tel: .
Contact: Recruitment Team

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