Brand Manager - Total War: Universe

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Areas of Expertise:
South East UK
Creative Assembly
Job Ref:

Creative Assembly is currently searching for a candidate with a strong interest in planning and managing a portfolio of online live services.

You will join a team responsible for Total War Live Services, including online content, e-commerce and games services.

Your data-driven and player-driven approach will help you define the optimal strategies and experiences for Total War Live Services, and your collaborative, global mindset will help build partnerships with game teams, development allies and publishing partners.

Key Responsibilities

On a day-today basis, you'll partner with product development on product strategy and feature decisions, ensuring alignment to long-range Total War Live Services plans, player needs and market trends.

You'll own and champion the Live Services feature/project priority list, as a sub-set of Game Directors' priorities, and work closely with Business Intelligence to define, monitor and regularly review key performance indicators (KPIs) and sales trends within our Live Services.

You'll use service data and player insights to optimize the player journey, reduce churn and sustain engagement throughout Total War live services and online properties, recommending and managing actions to improve Live Services ARM KPIs.

Helping to create and execute content roadmaps, programs, and live events to achieve business goals is key. You'll also manage in-game and online Live Service e-Commerce and in-game events to drive target KPIs for the studio.

Attendance at real-world and online events occasionally to evangelize Total War Live Services, as well as gathering anecdotal sentiment and competitor analysis to inform Live Services optimization.

The role will develop strong working relationships with multiple agencies and coordinate interagency teams, while supporting the Total War Live Services Project Lead to build brand and service strategies that accelerate the growth of all Total War games.

Knowledge, Skill and Experience


- Passion for videogames, preferably online games and/or strategy titles
- Extensive experience in product management, live operations, marketing and/or business strategy
- Demonstrable experience working with online service; clear understanding of the impact of a Live Service
- Ability to understand convert competitive/data/market/product analysis and player insights into brand and live operations strategies
- Work well in a collaborative, team-based environment
- Ability to show leadership, work alongside and present to senior management
- Excellent interpersonal communication skills
- Motivated and well-organized self-starter
- Outstanding written and verbal presentation skills


- MBA or equivalent preferred
- Proven experience working with external agencies and international partners

We are Creative Assembly

Creative Assembly is one of the UK's leading games development studios, founded in 1987 and located in West Sussex, UK and in Sofia, Bulgaria.

We have gathered our team of world-class, diverse and multi-national talent, dedicated to crafting some of the most renowned gaming experiences and giving our loyal followers worlds in which to immerse themselves.

Our focus on quality has filled our awards cabinet over the years - from BAFTAs to Ivor Novellos. We owe this to our team - creatives from a breadth of backgrounds, who unite to share their ideas and expertise, to craft the highest quality gameplay.

Contact Details:
Creative Assembly
Tel: .
Contact: Recruitment Team

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