Senior Marketing Manager (m/f)

Job Type:
Permanent
Areas of Expertise:
Art and Animation, Marketing, Business Operations
Region:
Mainland Europe
Area:
Germany
City:
Karlsruhe
Posted:
12-Apr-18
Company:
Gameforge AG
Job Ref:
1540224875

We're looking for "Doers".

Online games are your passion and you want to contribute to the success of our games? Can you keep cool even in the toughest of situations? Are you a team player, have a talent for organisation and communication and also have qualifications in event or communication management? Then keep reading!

Tasks to inspire:

• Administration, analysis and improvement of campaigns for live games and new titles
• Responsibility for the product-specific marketing budget, the preparation of marketing plans, product forecasts and business cases
• Identification, acquisition and control of cooperation partners
• Responsibility for strategic and operational target achievement
• Effective collaboration with multiple teams within the company (Data Analysis, Localization, Product and Brand Management)
• Administration of third-party platform campaigns, e.g. on STEAM
• Collaboration with the Brand Marketing team to develop strategies, campaigns and placements that drive growth while improving acquisition costs
• Monitoring of advertising expenditures in the most important advertising channels
• Provision of product marketing analyses and asset recommendations to optimize performance through fast, data-driven iteration and A/B tests
• Execution and optimization of ROI-based performance marketing campaigns
• Briefing of internal Marketing Department and external agencies/service providers
• Independent implementation and coordination of projects
• continuous monitoring of market and competitive trends

Qualifications to convince:

• Degree in a business administration, media studies, marketing or communication related field or relevant vocational training
• At least 4 years of professional experience in performance marketing of a reputable brand or agency
• Experiences in the areas of content marketing, affiliate marketing, project management are an advantage
• Experiences in and comprehension of the gaming industry especially in the field of free-2-play
• Good knowledge of common office software, Excel and technical know-how
• Great analytical skills and a structured and independent way of working
• Strong communication and presentation skills, confident appearance, proaktiv, team spirit and social competence
• Very good knowledge of written and spoken English and German
• Resilience paired with the will to walk an extra mile if necessary
• Brand champion and ambassador for the responsible products

A company to connect:

• An extensive on-boarding program with personal mentor
• The informality of a start-up combined with more than 10 years' experience in the industry
• A challenging working environment offering opportunities for personal development and for contributing ideas
• An open corporate culture and trust-based working time
• Benefit from colleagues with many years' experience in the industry

About Gameforge

With more than 20 titles and over 450 million registered players, Gameforge is the leading provider of free-to-play massively multiplayer online games (MMOs) in the western hemisphere. Headquartered in Karlsruhe, Germany, the group offers its games in more than 75 countries. Their portfolio includes a bundle of established gaming industry brands, including client-based titles such as award-winning role-playing game AION Free-to-Play and TERA as well as Europe's most successful MMO, Metin2. In future, the varied offering will be expanded by action-rich Anime MMORPG SoulWorker; Popular browser-based games such as OGame and Ikariam complete their offering. More information available at http://corporate.gameforge.com/ .

Contact Details:
Gameforge AG
Tel: +49 721 354 808 244
Contact: Recruiting Office
Email:

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