Channel Marketing Associate

Job Type:
Areas of Expertise:
Bethesda Softworks
Job Ref:
Channel Marketing Associate

Channel Marketing Associate

Division: Bethesda Softworks | Department: Sales | Location: Rockville , MD, US

The Channel Marketing Coordinator works directly with the sales team and Channel Marketing Manager. The position is responsible for executing and coordinating trade marketing elements designed to increase product sell through, with the desire to increase the overall brand exposure and market share with retail channel partners.


  • Collaborate with the Bethesda  brand, creative and legal teams to   guarantee strict adherence to all sales guidelines and expectations for all channel marketing elements
  • Ensure channel marketing elements are delivered to accounts accurately and reflect the highest brand standards   
  • Assist the Channel Marketing Manager in developing creative marketing strategies and account specific trade plans to exceed sales and margin targets
  • Routinely audit channel plans and MDF accounting to maintain precise implementation of programs
  • Provide weekly executive summaries of retail landscape and channel marketing activities
  • Generate internal purchase requisitions that provide detailed analysis of trade activities, comparative vendor quotes and rationales for proposals
  • Support the sales team through working with the Bethesda  events staff for all trade show planning
  • Creatively form ideas on sales initiatives that generate excitement and educate retail managers to help promote Bethesda  games
  • Ensure all product messaging in-store and on retail websites accurately represent channel marketing and brand guidelines
  • Monitor competitive channel marketing programs and report to management


  • Requires a BA in Business, Marketing and/or Communications or equivalent job history
  • 3-5 years of retail marketing or video game industry experience
  • Proficient video game acumen and passion
  •  Knowledge of retail industry and marketing tactics
  • Strong oral and written communication skills  
  • Ability to build brands, create and uphold product positioning, set goals and objectives
  • Must be able to maintain strict confidentiality with privileged information

How to Apply

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Contact Details:
Bethesda Softworks
Tel: -
Contact: Recruitment Team

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