We're looking for Paid Social crazy digital marketer to be responsible for paid social media campaigns including implementation of ads, reporting, analysis and optimisation of performance through content, targeting and testing for our growing performance marketing team.
What you will do
- Be responsible for acquisition and re-targeting campaigns setup, on-going optimisation and reporting.
- Always be analysing and optimising. Use all our analytical tools to manage and improve campaign performance to drive traffic to Casumo.com
- Investigate new audiences and test them on an on-going basis depending on the brand being advertised.
- Test Ads with new messaging, video content and landing pages to optimise key metrics like click-through-rate, cost-per-acquisition and profitability.
- Manage budget and revenue growth - analyse and optimize campaigns on a daily, weekly and monthly level to ensure continued growth.
- Managing paid advertising and promotion opportunities across social media networks especially Facebook.
Who we are looking for
- Someone with at least 2 years experience and a proven track record of setting up and managing paid advertising and promotion opportunities across social media networks especially Facebook
- Someone who has strong knowledge with Facebook Ads Manager and Power Editor.
- A strong collaborator with brand/design to produce and identify best performing creative for campaigns
- Collaborating with campaign teams to participate in and leverage 360 campaigns
- Someone with experience in liaising with alternative acquisition channels to drive results