The Sr. Marketing Manager will work closely with product development to make sure our games meet and exceed consumer expectations and are commercially viable, achieve profitability and ROI goals, are well positioned in the marketplace, have a strategic marketing plan, and are brought to market successfully and managed throughout their lifecycle as ongoing brands.
Plan and develop branding communications, advertising, promotional and PR programs to enhance sales of the company’s product(s). This will include consulting with management and working directly with members of product development, legal, finance, sales and marketing in strategic planning, creative execution and media planning.
Conduct and analyze market research data to define product positioning, as well as monitor competitive activity and identify consumer needs.
Identify key-success factors for the game, build its final positioning, and benchmark your analysis against consumer research studies.
Present the game’s foundations to the North American head of marketing on the product and work with them to achieve maximum success in the marketplace.
Assist with development of a communication strategy of the game (PR, packaging, point of purchase, advertising, online) with the established North American and European marketing and PR teams.
Manage the development of game assets (trailers, demos, screenshots…) and ensure that your assets are translated into the constitutive elements of the game, such as universe, characters, and actions.
Assess potential strategic alliances to expand products sales and lifecycle.
Deliver well communicated game presentations at PR and corporate events.
Directing creative agencies in the conceptualization and implementation of marketing and promotional plans to completion with respect to traditional and social media.
Manage budget allocations effectively, with maximum impact and ensuring all approvals are sought and obtained.
Conduct post-launch sales reviews and re-promotion strategies to ensure products reach or exceed targets, including profit and loss analysis.
Work to ensure all marketing materials, assets, and media are localized for each market.
Assist and execute strategies for effective and innovated consumer and trade events
Drive social media and viral marketing plans including coordinating with other internal and external teams to execute against a daily social media punch list.
Requires a BA in Business, Marketing or Communications
3-5 years experience in brand and/or product marketing required with experience managing, launching or creating marketing plans for games
Excellent communication/organizational skills, consumer brand experience a must
Gaming knowledge, emphasis on MMO gaming
Strong organizational, oral and written communication skills required
Must be articulate and professional, as this position is required to present to several groups internally and externally – including the press
Ability to build brands, create and uphold product positioning, set goals and objectives with methods to measure success and failures is crucial
Ability to maintain strict confidentiality with privileged information, work well with others and handle a high-pressure, fun environment
A little about you?
You will work very closely with the North American marketing team and be managed by the ZeniMax Online Marketing Director. You will work hand in hand with this team to craft the brand messaging and then work to ensure these plans are localized on a per market basis. You have a passion for MMOs. You understand the communities and what drives loyalty. You have worked with creative agencies in the past to create print, online and other media. You are a skilled communicator and have the ability to work virtually independent. You satisfy our need for a highly organized, well structured marketing professional. You have been successfully marketing games in North America and understand the need to have a highly creative, well thought out marketing plan.