Director of CRM Marketing

Job Type:
Areas of Expertise:
Marketing, Business Operations
Bethesda Softworks
Job Ref:

Director of CRM Marketing

Division: Bethesda Softworks | Department: Marketing & Public Relations | Location: Rockville , MD, US

Bethesda Softworks is seeking an experienced, innovative professional to oversee global CRM strategy and implementation across Bethesda’s portfolio of AAA games, including online, free-to-play, and boxed/digital products. Candidate should be familiar with developing and implementing a comprehensive CRM program, including establishing best practices, segmentation and targeting strategies, developing and measuring key metrics, and data analysis.



  • Create segmentation strategies on both a product-specific and portfolio-wide basis
  • Establish company-wide best practices for segmentation, forecasting, targeting, analysis, and execution of CRM programs
  • Work with product brand teams to set and implement campaign goals and objectives
  • Develop and maintain email calendars as well as trigger and lifecycle programs
  • Definite new engagement-based KPI’s to help retain and grow our player base
  • Oversee research and testing of creative and messaging on a regular basis


  • 5+ years of experience in a CRM position with a proven track record of increased responsibilities
  • Bachelor’s degree or relevant experience, Masters preferred
  • Experience working with CRM platforms and mail management software
  • Ability to work with a variety of teams including Brand, PR, Community, Sales, and Development.
  • Background in consumer products, preferably in video game or entertainment industry
  • Proven track record of planning and executing successful campaigns
  • Strong verbal, written, and interpersonal skills
  • Excellent analytical and time management skills

How to Apply

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Contact Details:
Bethesda Softworks
Tel: -
Contact: Recruitment Team

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