Digital Marketer, Mobile User Acquisition Specialist

Job Type:
Permanent
Areas of Expertise:
Community Management, Marketing, Business Operations, Production
Region:
UK
Area:
East Midlands
City:
Nottingham
Posted:
07-Sep-17
Company:
Fuzzy Frog
Job Ref:
FFDM

This is a chance for someone to join our studio at an exciting time - we have a number of high profile projects in development that require your skill and expertise to realise their full potential.

You will have an understanding of how metrics are used to drive user acquisition strategies, an understanding of retention features and can backup up you your experience with ROI results.

You will be a team player, be a creative thinker, work on your own initiative and be able to liaise directly with the Development teams.


Responsibilities:

Planning and execution of user acquisition campaigns for mobile games

Oversee and optimise acquisition marketing campaigns across social media and mobile networks

Experiment, test and analyse campaigns across multiple channels

Use data-driven insights to enhance performance through targeting and segmentation

Writing new creative briefs and running A/B tests on paid social media and similar channels

Analyse marketing data and produce comprehensive UA reporting


Skills Required:

In-depth knowledge of acquisition campaigns on mobile ad channels, especially on Facebook, Instagram and similar social media platforms

Strong experience with campaign management tools and key performance metrics for mobile marketing campaigns

Excellent knowledge of Social Media marketing

Strong experience with user testing and customer journey optimisation on Facebook and Instagram as well as other UA channels

Familiarity with tracking tools and audience measurement tools (e.g. Facebook Analytics and Audience Insights)

Excellent communication and copywriting skills

Be Proactive: have a desire to suggest new content ideas and explore opportunities

Fast learner: there will be opportunities to learn lots of new skills in this role, and the ideal candidate will show an aptitude and passion for self-improvement

Analytical thinker with great attention to details


Desirable Skills:

Knowledge of Photoshop and ability to produce attractive ad creatives

Experience with Google AdWords campaigns

Passion for games and the games industry, particularly mobile gaming


This is a full time and in-house position and we will not be processing applications to work remotely or in a freelance capacity. You must have the right to live and work in the UK.


Contact Details:
Fuzzy Frog
Tel: 0115 924 7170
Contact: Recruitment
Email:

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