Director of Paid Media/ Advertising

Job Type:
Permanent
Areas of Expertise:
Marketing
Region:
USA
Area:
Maryland
City:
Rockville
Posted:
05-Jun-17
Company:
Zenimax Media Inc.
Job Ref:
Director of Paid Media/Advertising

Director of Paid Media/Advertising

Division: Bethesda Softworks | Department: Marketing & Public Relations | Location: Rockville , MD, US

Bethesda Softworks is seeking an experienced professional to oversee global paid media campaigns across a variety of AAA games, including online, free-to-play, and boxed/digital products. Candidate should be familiar with contract negotiations, budget management, and managing multi-million dollar advertising campaigns across search and social, TV, online and OOH.

Responsibilities:

  • Leverage proprietary and 3rd party data and tools for campaign strategy and planning.
  • Work with brand teams to set and implement campaign goals and objectives
  • Manage media agencies in developing and refining plans to meet performance targets
  • Monitoring and analytics for all paid media spends across agencies and territories.
  • Direct responsibility for driving traffic, conversion and ROI for all digital acquisition channels, including paid search, organic & local search/SEO, affiliate, display advertising
  • Constantly seek optimization and growth through performance analysis, A/B and multivariate testing, customer segmentation, creative partnership, landing page optimization and more.
  • Serve as internal resource for teams in identifying marketing trends, new technologies, and evolving best practices

Requirements:

  • 7+ years of experience in media buying/advertising position
  • Bachelor’s degree or relevant experience, Masters preferred
  • Expertise in SEM/SEO, CPI/CPA, and paid social media strategies
  • Proven track record of planning and executing successful campaigns
  • Excellent verbal, written, and interpersonal skills
  • Excellent analytical and time management skills

How to Apply

To apply for this position you will be redirected to the job submission form at Taleo.com, our third-party applicant tracking system. While Taleo.com is not hosted by ZeniMax Media and does not fall under our Privacy Policy, only employees of our Human Resources department will be able to view your submitted information. Information collected via the job submission form is subject to Taleo.com’s privacy policy.

Contact Details:
Zenimax Media Inc.
Tel: (301)-948-2200
Fax: (301) 926-8010
Contact: Recruitment Team
Email:

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