You understand the importance of metrics in driving user acquisition strategy, and your experience is backed up by high-impact ROI results. You have successfully managed marketing campaigns and are be very diligent about what goes on in them. You are analytical in nature and driven by taking on challenges. Your ability to think strategically about complex issues, leading to thoughtful recommendations and action plans is what makes you stand out.
Sound like a match? Kabam is looking for a Senior Marketing Manager, Mobile User Acquisition to join us in delivering titles such as Marvel: Contest of Champions and the upcoming Transformers: Forged to Fight. We don’t just make games, we play and love them too.
You will contribute by:
Driving strategic marketing conversations and platforms with our largest partners -- Google, Facebook, Apple, etc. -- to define objectives and provide recommendations
Identifying, negotiating and closing media buys with ad partners
Setting and maintaining goals with clients and sellers for all Kabam advertising objectives
Tracking effectiveness of advertising campaigns and user conversion funnel, and implementing continuous improvements
Optimizing Facebook and Google campaigns to meet game objectives
Defining launch and post launch user acquisition plans that achieve Kabam's growth plan
Managing marketing budgets across the product portfolio
Collaborating with cross-functional teams to scope out business opportunities and to deliver results
At Kabam, we’re constantly raising the bar of excellence in free-to-play mobile gaming. We hire for passion and diversity so that together as a team we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture and drive to do what it takes to make great games. And that’s where you come in…
Your background should include:
BS/BA in a highly quantitative field, or combined equivalent experience
Previous experience working directly with performance media companies
Managed mobile self-service platforms like Facebook and Google along with extensive knowledge of channel algorithms and scaling operations
Strong communication skills, both written and verbal, and comfortable in engaging communication with all levels of management, both internal and external
Excellent program management experience, with the ability to lead and handle multiple time-sensitive, cross-functional projects and competing priorities
Sharp eye for detail and comfortable with a fast-paced, always-on, dynamic environment
Within the realm of User Acquisition, this role will become increasingly cross-functional and increasingly global in nature. This role plays an integral part in building the scale and range of capabilities of the User Acquisition team. Leveraging a substantial budget, the team drives both scale and efficiency, managing campaigns across multiple channel partners. The team also tests new channels in search of innovative ways to reach potential players.
Excited by this opportunity? We invite you to apply and start the conversation with us. Together, we can create some of the best games ever made.