Marketing Product Manager

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Areas of Expertise:
Gameloft - Montreal
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About Gameloft

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 140 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company.

At Gameloft Montreal, you’ll be working with the world’s best game developers. Our studio has developed, and continues to develop, hit titles that include the Dungeon Hunter, Modern Combat and Gangstar series.

As part of the Marketing department and working in close collaboration with the production, monetization and user acquisition team, the Marketing Product Manager will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in Montreal, but you will also work and coordinate with our international teams, including but not limited to local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.

From the beginning of your adventure with us, you will be tasked with:

Product marketing
Identifying the game’s target audience, positioning, values, and selling points
Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
Conducting market research, benchmarks, polls and consumer studies
Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

Planning global launches
Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
Creation of user acquisition assets in collaboration with local business teams

Monitoring game evolution
Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
Optimization of the app stores pages performance and visibility
Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management

Experience and qualifications:

Bachelor’s degree or MBA in Marketing
3 to 5 years of experience in marketing, ideally in a similar function
At least 1 to 2 years’ experience in the Video Game or entertainment industry
Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
Strong analytical skills and thoroughness
A creative spirit allowing you to develop innovative, result-oriented marketing programs
Strong leadership skills
Good communication skills, fluency in french with an excellent grasp of the English language
Able to work with a wide range of profiles (business, game design, analysts, etc.)

And above all, motivation and a passion for your work!

Why Join the World of Gameloft?

Because you want to be part of an exceptional experience within a company that is constantly growing!
Because you want to work with talented people who are industry pioneers!
Because you want to join a global company and meet great people around the world from all walks of life.
Or, just because you’re looking for a great place to work!

What We Offer

Benefits befitting a company of our size
Vacation and personal days off
Public transportation allowances (partial reimbursement of OPUS card)
A storage room for 80 bikes
Daily snacks
A game room
A rooftop terrace

We want to get to know you!

Contact Details:
Gameloft - Montreal
Tel: 514-798-1700
Fax: 514-787-0092
Contact: Recruitment Team

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