Brand Manager (based in Paris)

Job Type:
Permanent
Areas of Expertise:
Marketing
Region:
Mainland Europe
Area:
France
City:
Paris
Posted:
19-Sep-16
Company:
SEGA Europe Ltd
Job Ref:
385307772

Amplitude Studios
Amplitude is a team of experienced video game lovers (and developers) with a single goal: Create the best strategy games with the players' help!Based in Paris, our studio boasts an international team that has worked all over the world on major AAA titles. Since Amplitude's creation in 2011, we have released Endless Space, Dungeon of the Endless and Endless Legend, all set in the same Endless Universe and all critically acclaimed.We have a very special working method based on an open crowdsourced development process called Games2Gether. This platform enables the community to participate in the creation of our video games from the early stages of development. Today, this methodology enables us to fulfill the expectations of our players while earning international recognition for the quality of our productions.

Job Description
We are looking for a Brand Manager to assist with the conception and implementation of brand-building marketing and communication campaigns to promote specifically:

- Our new coming 4X game ( Endless Space 2 ) & live brand ( Endless Legend )
- Our Games2Gether brand
- And other diversified initiatives as they arise

Specifically, we are seeking a customer-oriented marketer displaying strong creative skills and a passion for the video game industry.Under the supervision of the Marketing Director, you will:

- Elaborate and coordinate communication plans and marketing campaigns in collaboration with both our own development teams and external partners (public relations and advertising agencies) across all media channels
- Handle relationships with the press agencies and journalists for a number of our existing and upcoming titles (PR coordination)
- You will also assist in the preparation of events (video game conventions, press events) to ensure a high visibility of the games developed by Amplitude Studios

Your main responsibilities will include:

- Develop and implement marketing and communication plans, from early concept to final execution, for video game launches on PC, tablets and consoles, including:

- Producing clear marketing roadmaps in conjunction with the Marketing Director (definition of key milestones for each IP, deliverables and internal organization)

- Accurately positioning Amplitude's IP in the marketplace and identifying the key communication axes and channels to reach our audience
- Directly handling the creation of high quality, impactful marketing assets (teasers, trailers, promotional images, etc…) in collaboration with our development teams, and occasionally managing their production by external advertising agencies (briefing, reviews)
- Coordinating consistent and effective communication campaigns across various media channels (social networks, Steam, blogs), in partnership with Amplitude Community Development team and external public relations agencies

- Manage relationships with the press and ensuring that Amplitude titles receive a high visibility and share of voice on key platforms for the gaming community (ongoing contact with game reviews websites, organization of interviews, studio tours, etc…)
- Assist in the preparation of industry events, conferences and gaming conventions
- Monitor marketing campaigns in collaboration with other departments (sales performance reviews) and suggest re-promotion strategies / potential improvements to ensure our titles reach and exceed their targets
- Play a key role in the Games2Gether program to ensure it is adequately marketed, highly visible and becomes a central platform for the promotion of Amplitude's titles

Required experience

- Basic notions in French, fully fluent or native in English
- Bachelor's or Master's degree in relevant field
- 2+ years of experience in entertainment, media or video game industry in a similar or relevant position
- Proven track record in coordinating successful marketing campaigns for video games or other entertainment products, with at least 2 projects led from inception to post-mortem analysis

Required skills and profile

- Capacity to excel in the entire spectrum of marketing tasks: from hands-on asset creation to management of relationships with our partners internationally. Amplitude is a fast growing studio but still of moderate size, thus versatility with both technical and management tasks is imperative for any successful candidate
- Passionate about video games or displaying a strong interest to learn about the gaming industry
- Strong creative skills and ability to form an informed critical judgment on the visual identity of materials produced and their potential appeal to the public
- Strong leadership, autonomy, attention to details and organizational skills
- Excellent project management and planning skills, and ability to run autonomously a complex and long-lasting project involving multiple parties
- Ability to work effectively within a team and interact with a large variety of profiles (developers, external partners, players community, journalists)
- Take on a proactive attitude to spot opportunities or potential issues ahead of time and propose appropriate solutions
- Champion and act as a brand ambassador for the IPs of which you will be in charge
- Flexibility and adaptability to fast-paced change

 (Very) Welcome Bonuses!

- CRM experience, including strong numerical skills and proficiency with analytics:

- ROI approach
- KPI monitoring, including suggestions for campaign improvements to maximize their efficiency

- PR coordination/events
- F2P background
- Photoshop/Illustrator
- HTML/CSS skills

Contact Details:
SEGA Europe Ltd
Tel: .
Contact: Ben Harrison
Email:

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