At Hibernum, we make great games. As Performance Marketing Manager, your job is to to make sure everyone knows it. You'll be in charge of getting the word out through social, marketing, and PR campaigns designed to bring new users in the door.
We're looking for an experienced marketer with a track record of successful online customer acquisition. You should be able to run campaigns from concept to completion and measure the results against ROI targets. Bonus points if you have industry experience, a solid understanding of the free-to-play-model, and/or an abiding love of mobile games.
You should be up to speed on the current landscape of ad networks, social media platforms and other UA channels, and be fluent enough with tracking and analytics to put our data scientists and product managers through their paces.
You'll be a key part of our business development organization, forging partnerships and negotiating agreements with 3rd-parties, so it helps if you're outgoing and comfortable building relationships.
-Design, implement, launch, test and track multi-channel user acquisition campaigns;
-Analyze data to optimize campaigns to meet volume and ROI;
-Work with data scientists and product managers to develop actionable insights, and report findings to management;
-Build and expand relationships with external partners, publishers and traffic sources to buy and negotiate ad traffic and rates;
-Advise on implementation of mobile analytic solutions and tracking;
-Strategize and launch major social, marketing, and PR campaigns to increase visibility and profitability of our games and the company;
-Work with product teams to identify features that improve effective player acquisition;
-Degree in Marketing, Business, or a related field;
-4+ years' marketing experience, with at least 3 years in online or mobile marketing;
-Up to date on the best channels for campaigns (social media, ad networks, etc.);
-Strong knowledge of mobile tracking and analytics tools and techniques;
-Able to manage several projects at once;
-Strong written and verbal communication skills;
Thank you for your interest in Hibernum !