Programme Designer

Job Type:
Areas of Expertise:
Community Management, Games and Level Design, Marketing, PR, Web Development
South East UK
Dovetail Games
Job Ref:

Role: Programme Designer
Team: Dovetail Live      

Location: Historic Dockyard, Chatham, UK.

At Dovetail Games we are passionate about empowering our people to build beautiful worlds, create breath-taking games and do the best work of their career. We are growing fast, developing our games using cutting edge technology and across multiple platforms, and we have big ambitions to become the Number 1 Simulation Entertainment Company in the World.
To help achieve this ambition, we are launching ‘Dovetail Live’ – a team operating to deliver long term value and insights into the company and its franchises via:
  • The acquisition and segmentation of customer data
  • The building of engagement and loyalty programmes for customer retention purposes
  • Deep analytical understanding of customer behaviours within and around our game franchises
  • The Programme Designer of ‘Dovetail Live’ will devise engagement and loyalty programmes and rewards, spanning multiple touchpoints, and play a key part in designing a hub for our hobby-based games.

  • Analyse and understand key patterns emerging from revenue, customer information and in-game behaviour data
  • Devise and own a set of engagement and loyalty programmes that encourage and grow relevant behaviours in our consumer base
  • Devise a set of rewards that span multiple Dovetail-owned touchpoints (in-game, retail areas, social/community areas, etc.)
  • Be an expert on and advocate in the latest engagement/loyalty schemes and incentives
  • Understand the competitive gaming market and how other companies generate enhanced loyalty from their consumer base in a way which is appropriate to their product portfolio
  • Advise key stakeholder teams (Development, Marketing, Brand, Retail) on ways in which they can tune their behaviours to generate better consumer outcomes
  • Understand all our varied consumers and be their champion

What we look for in you:
  • Prior programme design experience in the games, software or parallel industry
  • Creative and innovative
  • Ability to understand and analyse complex data and translate that into meaningful, practical applications
  • Excellent people skills and experience working with multi-disciplinary teams
  • Familiarity with Steam, Xbox, PlayStation from a consumer perspective is beneficial
  • Ideally a degree in a relevant subject

About Dovetail Games:

Why work for us?
  • Recently announced in the Sunday Times Tech Track 100
  • Winners of the KEiBA 2015 Technology Business of the Year
  • Developing games across multiple platforms using cutting edge technology
  • 31 days off per year (including bank holidays), increasing with service
  • Excellent work-life balance
  • Pension scheme
  • Childcare vouchers
  • Eye-care vouchers
  • Free parking
  • Regular social and sporting activities
We are committed to promoting equal opportunities and diversity, and all applicants will be considered on their merit, qualifications, competence and talent regardless of any protected characteristics. However, we are currently unable to employ anyone who does not have the legal right to live and work in the UK.

Contact Details:
Dovetail Games
Tel: 01634890026
Contact: Rob Murray - Talent Attraction Manager

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