As the Digital Marketing Manager , you will be responsible for using digital marketing tactics to acquire new customers across multiple Crytek brands. The ideal person for the role is capable of collaborating with multiple stakeholders, thinking digitally, and thriving inside a flexible environment. Prior experience in acquiring customers for a digital product is essential. The candidate must be hands-on and a self-starter.
-Strategize and execute online marketing campaigns to drive customer acquisition through a variety of paid media channels such as search, display, social, retargeting, and affiliate marketing
-Effectively lead performance-based marketing efforts to reach acquisition goals
-Collaborate with our design team to traffic creative assets
-Find new partner, platform, and optimization opportunities to drive campaign performance
-Identify and develop innovative solutions for acquisition to drive added value
-Perform regular testing to optimize all campaigns
-Segment advertising based on keyword, audience, and other specs
-Track and report on KPIs
-Perform regular audits of competitive products
-Define SEO requirements and recommend site enhancements to increase our average ranking to drive traffic, registrations and revenue
-Manage external agencies as needed
Desired Skills and Experience:
-3+ years of experience in digital or online marketing
-Experience administering paid campaigns on social networks such as Facebook
-Experience with search sites like Google or Bing
-Strong understanding of conversion optimization best practices as it relates to ad design and landing pages
-Experience conducting analysis on acquisition and ad buying to deliver ROI including A/B testing
-Proficient with Google Analytics and/or other web tracking solutions
-Highly analytical and data-driven
-A strong interest in games and interactive entertainment
-Free-to-play or mobile game industry experience a plus
-A hands-on mindset
-Fluent in English
-Willing to relocate to Frankfurt am Main area, Germany.
What you can expect from us:
-A refreshing yet highly professional atmosphere in a diverse team.
-Flexible work time.
-Free public transportation ticket, which lets you use public transport free of charge 24/7.
-Free onsite German lessons for our employees and partners / spouses.
-Company language is English. Any additional language is a plus, but not a requirement.
-Extensive assistance with getting visa, work permits and communication with local authorities.
-A company apartment for your first few months and help in finding a private apartment....and many more!
Crytek is an independent videogame developer, publisher, and technology provider dedicated to pushing the boundaries of gaming with its cutting-edge 3D game development solution CRYENGINE. With headquarters in Frankfurt am Main (Germany) and studios in Kiev (Ukraine), Budapest (Hungary), Sofia (Bulgaria), Seoul (South Korea), Shanghai (China), and Istanbul (Turkey), Crytek has created multiple award-winning titles, including the original Far Cry, the Crysis series, Ryse: Son of Rome, Warface, and The Climb. Crytek delivers fun and innovative gaming experiences for PC, consoles, and VR and continues to grow its reach in the games-as-a-service market. Every Crytek game is created with CRYENGINE, which can be used by anyone to create games on a Pay What You Want business model.
For more information visit www.crytek.com and www.cryengine.com .