Marketing Analyst - Bethesda Softworks

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Areas of Expertise:
Zenimax Media Inc.
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The Marketing Analyst will play a key role supporting the development and implementation of analytics reporting. The Reporting Analyst position is ideal for a self-motivated individual that is passionate about data and has 2-3 years’ experience working with web analytics reporting including implementation, mining and interpreting data for interactive products and/or online marketing campaigns, social media, monitoring and analyzing key metrics, providing insights about performance data and highlighting how reporting data aligns with defined business goals and metrics.


Preparing and producing analytics reports on a weekly, bi-weekly and monthly basis
Managing data pulls of varying size and complexity
Analyzing data from the consumer usage of interactive products, providing insights about consumer usage and proactively making recommendations to improve the consumer experience
Working with internal stakeholders to establish KPIs and related metrics for new editorial products, major site enhancements, major site redesigns, and social media strategy
Assisting in the development of business requirements to capture web analytics data to support client-facing, contractual reporting commitments, translating client's goals and expectations into actionable reporting deliverables that technical and product teams can design, develop, and deliver
Coordinating and collaborating with technology teams to ensure metrics standards are developed, implemented and appropriately tested/QA’ed for all sponsor programs
Collaborating with implementation teams to ensure metrics requirements align with development capabilities
Completing projects of varying size and complexity on aggressive timelines
Preparing written analysis and presenting findings and recommendations, to internal and external partners, with clarity and recommendations for specific actions to improve product
Ensuring accuracy of data reporting


At least 2-3 years professional experience in business intelligence or related area, preferably in digital or interactive industries
Experience with web analytics implementation
Knowledgeable about social media tools and conversation
Advanced Microsoft Office skills with expert Excel knowledge (e.g. complex calculations, pivot tables)
General understanding of HTML and web-based technologies
Solid understanding of web analytics
Ability to troubleshoot, identify patterns, and generate new approaches to reporting
Demonstrated understanding of basic marketing principles and how to use qualitative and quantitative information to develop successful solutions with partners
Ability to understand and help gather business reporting requirements that meet business needs
Strong understanding of web analytics implementation throughout websites and applications, and performing quality checks to ensure tracking and reporting is correct
Demonstrated experience producing deliverables in a fast-growing business environment
In-depth knowledge of website architecture, online business models, and different online marketing strategies


Seasoned communicator that is comfortable on email, phone and IM, and has ability to effectively manage communication style up, across and down a management structure, within a diversely skilled organization in multiple locations
Strong attention to detail, accuracy, accountability and deadlines, with excellent organizational, time-management, multi-tasking and project management capabilities
Organized, reliable self-starter with strong creative thinking, analytical, problem-solving, decision-making and interpersonal skills
Ability to work independently and collaboratively
Ability to communicate reporting deliverables with both technical and non-technical internal stakeholders
Has a positive attitude and thrives in fast-paced, interactive environment

Contact Details:
Zenimax Media Inc.
Tel: (301)-948-2200
Fax: (301) 926-8010
Contact: Recruitment Team

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