CCP Games, the makers of EVE Online and pioneers in Virtual Reality, are looking for a Referral Program Manager to join our marketing team.
The Referral Program Manager will be responsible for maintaining, iterating and improving the current and future referral programs and campaigns. Tracking metrics and continually evaluating the effectiveness of the programs and implementing improvements are integral to this position.
The Referral Program Manager will join the Customer Acquisition team and work closely with teams across both the Customer and Development organization.
The position is based in Reykjavik, Iceland, and reports to the Director of Customer Acquisition.
Maintaining, iterating and improving the current and future referral programs and campaigns.
Identify products, campaigns and opportunities that impact KPIs and drive player acquisition, re-acquisitions, activation and revenue, while providing a great customer experience.
Analyze and act on key performance indicators to drive value.
Identify trends, insights and competitive initiatives.
Collaborate effectively with other marketing and development teams to create and implement new programs and program iterations to align with overall growth strategies.
QUALIFICATIONS AND REQUIREMENTS
Bachelor's degree in Marketing, Business, Economics, statistics or related required; MBA preferred.
A minimum of 3 year experience in a related field.
Excellent written and verbal communication skills, including ability to present insights and recommendations persuasively, in a compelling, easy to understand manner.
Strong analytical understanding while operationally minded.
High level of autonomy.
Experience analyzing campaign performance and act on insights.
Experience with Web Analytics tools such as Google Analytics, AT Internet, Adobe Omniture SiteCatalyst or AB/MVT testing tools (Optimizely, Test & Target, etc.)
Team player – Ability to work with multiple cross-functional groups, including business & technical teams.
Experience in Gaming a plus.