Brand Manager

Job Type:
Permanent
Areas of Expertise:
Marketing
Region:
USA
Area:
California
City:
Irvine
Posted:
01-Sep-16
Company:
Obsidian Entertainment
Job Ref:

Obsidian Entertainment is looking for an experienced, self-motivated Brand Manager to join our team.

Obsidian Entertainment is looking for an experienced, self-motivated Brand Manager to join our team. The Brand Manager will be responsible for leading the product strategy, PR, and Marketing efforts around Obsidian's owned IP. This will include strategic planning as well as tactical execution. Additionally, the Brand Manager will frequently be called upon to partner with the PR and Marketing publisher teams who license IPs for Obsidian to develop. In these cases, ensuring effectiveness of the publisher efforts will be as important as developing strategic marketing plans which compliment those of the publisher.

Responsibilities
-Identify our games' target audience, develop positioning statements, marketing pillars, and define the competitive advantages of Obsidian's slate of games.
-Develop marketing, social media, and PR campaigns to be executed either in-house or with outside agencies.
-Establish and monitor key performance indicators to gauge the effectiveness of our PR & Marketing efforts.
-For Obsidian owned IP, develop three to five year plans for franchise growth. This will include a complete roadmap for the games and ancillary products that fuel growth.
-Partner with our development teams to become a subject authority on our titles. Parlay that knowledge into communications strategy and media plans.

Requirements
-Self-starter.
-Creative, conceptual thinker.
-Relationship builder.
-Passion for gaming and the Obsidian brand.
-3-5 years experience in a video game marketing role.
-Bachelor's degree in marketing or a related field.
-Working knowledge of campaign execution and measurements.

Contact Details:
Obsidian Entertainment
Tel: 949-379-3300
Contact: Jim Rivers
Email:

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