As Social Media Manager, you will be responsible for translating social and content strategies into platform-specific execution across major social channels including TikTok, YouTube, Instagram, Threads and emerging platforms.
You'll own the publishing process from planning through execution, while also acting as a creator who can identify trends, react quickly and produce content at internet speed. Working closely with Community Managers, Marketing Operations and Analytics teams, you'll ensure social content remains relevant, engaging and aligned with live game updates and community interests.
This is a high-impact role for someone who understands both gaming culture and platform-native content creation.
What You'll Do
Social Media Strategy & Execution
- Translate channel strategies into actionable platform plans.
- Manage social media activity across multiple channels.
- Execute content calendars aligned with marketing and LiveOps priorities.
- Ensure all published content is accurate, engaging and aligned with brand guidelines.
- Adapt content approaches based on platform-specific best practices.
Content Creation & Publishing
- Own the publishing process from planning through delivery.
- Write engaging copy that reflects the established brand voice.
- Create and develop platform-native content with a particular focus on short-form video.
- Identify opportunities to produce reactive and trend-driven content.
- Publish content quickly and effectively when relevant opportunities arise.
- Maintain high standards of quality control across all player-facing communications.
Community & Live Operations Alignment
- Collaborate closely with Community Managers and internal stakeholders.
- Participate in planning discussions and update reviews.
- Ensure social activity aligns with game updates, events and content beats.
- Support major launches, updates and live events through coordinated social activity.
- Monitor community sentiment and engagement across channels.
Performance & Analytics
- Track content performance and campaign results.
- Work with analytics teams to identify successful content patterns.
- Generate actionable insights and recommendations.
- Continuously refine platform playbooks based on performance data.
- Measure and document learnings from experiments and new content formats.
Trends & Innovation
- Stay ahead of platform trends, behaviours and content formats.
- Test new social features and emerging opportunities.
- Document learnings and share best practices with the wider team.
- Experiment with creative approaches that increase engagement and reach.
- Identify culturally relevant moments that resonate with gaming audiences.
What We're Looking For
Experience
- 5+ years of social media management experience.
- Experience owning large-scale social channels with significant audiences.
- Background managing social media for gaming, entertainment or creator-led brands.
- Proven experience delivering content across multiple social platforms.
- Experience developing and executing social content strategies.
Skills
- Deep understanding of:
- TikTok
- YouTube
- Instagram
- Threads
- Reddit
- Emerging social platforms
- Strong copywriting abilities with native or near-native English proficiency.
- Ability to adapt messaging to an established brand voice.
- Strong understanding of internet culture, memes and platform behaviours.
- Experience creating platform-native content rather than repurposing assets.
- Excellent organisational and project management skills.
Content Expertise
- Strong understanding of short-form video content.
- Ability to identify and act on trends quickly.
- Experience managing content calendars and publishing workflows.
- Familiarity with community-focused content strategies.
- Strong editorial judgement and attention to detail.
Ideal Candidate
- Has managed social channels with millions of followers.
- Understands what drives engagement on modern social platforms.
- Can balance reactive content creation with long-term strategic planning.
- Works well independently while collaborating effectively with cross-functional teams.
- Enjoys gaming and understands online gaming communities.
- Comfortable operating in a fast-paced live-service environment.
Working Style & Behaviours
- Creative and highly proactive.
- Fast-moving and comfortable making decisions independently.
- Organised and detail-oriented.
- Strong communicator and collaborator.
- Data-informed but creatively driven.
- Comfortable balancing multiple priorities simultaneously.
- Passionate about online communities and digital culture.
Why Join?
- Manage social channels with a global audience.
- Work on one of the most engaged communities in gaming.
- Create content seen by millions of players worldwide.
- Collaborate with experienced community, marketing and analytics professionals.
- Significant ownership and creative freedom.
- Opportunity to shape the voice and cultural relevance of a major gaming brand.
Location: Helsinki, Finland (Onsite)
Contract Duration: 12 Months
Day Rate: £300 - £400 per GBP day
If you're a social media professional who understands gaming culture, thrives on creating impactful content and knows how to turn trends into engagement, we'd love to hear from you. Apply now or email Joe McKernan - jm@skillsearch.com
