Are you an experienced PR Manager with a strong background in video games, media relations and influencer marketing?
Join a fast‑growing gaming PR and marketing agency working with indie game developers and publishers worldwide. This is a fully remote opportunity for a strategic communications professional who can own media and creator relationships, develop compelling campaign narratives and drive impactful coverage across gaming, entertainment and digital channels.
About the role
You will lead public relations and influencer marketing activity across a portfolio of game clients, developing and executing communications strategies that increase visibility, engagement and audience reach. This role combines strategic planning, media outreach, influencer management and campaign analysis, making it ideal for someone who enjoys both creative storytelling and relationship building.
Working closely with clients and internal teams, you’ll shape campaign messaging, identify compelling story angles and manage media and creator engagement from announcement through launch and beyond.
What you'll do
- Develop and lead PR strategies for game launches, updates and ongoing marketing campaigns
- Create positioning, messaging frameworks and media outreach plans
- Build targeted media and influencer lists across gaming, entertainment and technology sectors
- Identify and develop compelling story angles for news, interviews, previews and feature opportunities
- Execute media outreach through direct pitching, relationship management and PR platforms
- Manage follow‑ups, coverage tracking and reporting across campaigns
- Coordinate influencer campaigns including paid creator partnerships and sponsorship activity
- Support media buying and wider promotional initiatives where required
- Maintain and expand the agency's media and creator database
- Monitor industry trends, competitor activity and emerging media opportunities
- Measure campaign performance and provide actionable recommendations to clients and internal stakeholders
What we're looking for
Experience
- Proven experience in games PR, gaming communications or entertainment public relations
- Experience managing media relations, influencer outreach and campaign execution
- Experience working directly with journalists, content creators and industry stakeholders
- Background supporting multiple clients, brands or campaigns simultaneously
Skills
- Excellent written and verbal communication skills
- Strong storytelling ability with a natural instinct for identifying newsworthy angles
- Experience with media outreach and campaign management tools
- Strong organisational and project management capabilities
- Ability to balance strategic planning with hands‑on execution
- Confidence managing relationships with media, creators and clients
- Comfortable working independently within a remote environment
Nice to have
- Experience with Press Engine, Keymailer, Lurkit or similar gaming PR platforms
- Familiarity with email marketing and outreach platforms such as Mailjet
- Experience running paid influencer campaigns
- Knowledge of gaming media, content creators and industry events
Working style / behaviours
- Self‑motivated and comfortable working remotely
- Highly organised with strong attention to detail
- Relationship‑driven and proactive in outreach efforts
- Strategic thinker who can translate campaign goals into results
- Passionate about games and the gaming industry
Why join
- Fully remote working environment
- Opportunity to work with indie game developers and publishers globally
- High level of ownership across PR and influencer campaigns
- Fast‑growing agency with strong industry connections
- Exposure to a diverse range of game genres, projects and launch strategies
Location: Remote
Employment type: Full‑time
Working hours: 40 hours per week
If you're a games PR professional who thrives on building relationships, securing coverage and delivering successful campaign outcomes, we'd love to hear from you. Apply now or email Joe McKernan - jm@skillsearch.com
