Are you an experienced Brand, Franchise or Marketing professional with a passion for building world-class entertainment brands across international markets?
Join a leading global entertainment company and play a key role in shaping franchise strategy, driving market performance and delivering major franchise initiatives across the EMEA region. This is an exciting opportunity to work at the intersection of strategy, brand development, stakeholder management and franchise execution, supporting some of the world's most recognisable entertainment properties.
About The Role
As Franchise Manager, EMEA, you will play a critical role in supporting franchise strategy and execution across assigned markets while ensuring alignment with broader Global and EMEA franchise priorities.
Acting as the primary franchise lead for your market, you will work closely with regional and global stakeholders to identify growth opportunities, drive strategic initiatives and support key franchise moments. You'll also contribute to wider EMEA projects, champion selected regional priorities and help drive best-practice sharing across markets.
This role suits someone who combines strategic thinking with strong execution skills and enjoys working in a highly collaborative, international environment.
What You'll Do
Franchise Strategy & Growth
- Support the development and implementation of franchise strategies across assigned markets.
- Ensure market plans align with Global and EMEA franchise priorities.
- Identify opportunities to drive franchise growth and performance.
- Partner with local stakeholders to maximise business opportunities and audience engagement.
- Contribute market insights and recommendations to regional and global planning discussions.
Franchise Planning & Execution
- Support the delivery of key franchise initiatives and major campaign moments.
- Help coordinate cross-functional execution across multiple teams and stakeholders.
- Ensure local franchise plans are aligned with strategic priorities.
- Monitor initiatives and support performance evaluation and reporting.
- Drive strong execution while maintaining brand consistency.
Market Leadership & Stakeholder Management
- Serve as the primary franchise contact for assigned markets.
- Provide franchise guidance and strategic support to local teams.
- Build strong relationships across marketing, commercial, consumer products and other business functions.
- Partner with Global Franchise teams to ensure alignment on priorities and opportunities.
- Support communication and collaboration across multiple territories.
Regional Collaboration
- Contribute to selected EMEA-wide strategic initiatives and projects.
- Support cross-market alignment and consistency.
- Share learnings, insights and best practices across the region.
- Champion designated strategic topics and initiatives where required.
- Help strengthen knowledge sharing and collaboration between markets.
Team & Project Support
- Provide guidance and support to coordinators, temporary staff, interns or project resources when required.
- Assist with onboarding, work allocation and project coordination activities.
- Maintain visibility of priorities, timelines and deliverables across initiatives.
What We're Looking For
Experience
- Minimum 6 years' experience in:
- Franchise Management
- Brand Management
- Strategic Marketing
- Consumer Products
- Cross-Functional Business Leadership
- Experience working across international markets and multiple cultures.
- Background managing complex stakeholder groups and matrix organisations.
- Experience supporting large-scale brands, franchises or entertainment properties is highly desirable.
Education
- Bachelor's degree or equivalent professional experience.
- MBA or postgraduate business qualification is advantageous.
Skills & Competencies
- Strong strategic thinking and commercial acumen.
- Ability to translate strategy into actionable plans and measurable outcomes.
- Excellent stakeholder management and influencing skills.
- Strong project management and organisational capabilities.
- Comfortable managing multiple priorities and deadlines simultaneously.
- Exceptional verbal and written communication skills.
- Strong attention to detail and ability to manage sensitive information appropriately.
- Ability to work effectively across functions and geographies.
Technical Skills
- Proficiency in:
- Microsoft Word
- Excel
- PowerPoint
- Outlook
- Adobe Acrobat
Success In This Role
Successful candidates will:
- Deliver franchise initiatives that align with Global and EMEA priorities.
- Drive strong collaboration between local, regional and global stakeholders.
- Identify growth opportunities that improve franchise performance.
- Ensure consistency of franchise stewardship across assigned markets.
- Support impactful campaign and franchise executions.
- Contribute to the continued development of franchise best practices across EMEA.
Working Environment
You'll join a highly collaborative international team that works across some of the world's most recognised entertainment brands and franchises.
The role offers significant exposure to senior stakeholders, regional business strategy and franchise development activities, making it an excellent opportunity for a commercially minded brand professional who enjoys operating across multiple markets and business functions.
Travel may be required approximately 10% of the time, and occasional flexibility may be needed to support global campaigns, launches and franchise initiatives across different time zones.
Why Join?
- Work with globally recognised entertainment franchises.
- Shape franchise strategy across international markets.
- Collaborate with senior stakeholders across regional and global teams.
- Gain exposure to major campaigns, launches and brand initiatives.
- Join a fast-paced, highly collaborative environment.
- Opportunity to make a meaningful impact across the EMEA franchise portfolio.
Location: London, UK
Day Rate Range: £300-£340 GBP per day
If you're a strategic franchise or brand professional who enjoys building strong partnerships, driving growth and delivering impactful brand experiences across multiple markets, we'd love to hear from you. Apply now or email Joe McKernan - jm@skillsearch.com
