London, United Kingdom
United Kingdom
Marketing
ASAP
09/10/2026
Head of–Management
Permanent | Full Time
Yes
We’re looking for a hands-on, multi-disciplined marketing professional to lead Safe In Our World’s communications, brand management and marketing efforts. We want someone who works well within a small team environment and has the wellbeing of the video games world at the centre of their motivation.
Our goal is to ensure our messaging reaches gamers worldwide, to reduce mental health stigma and ensure players know where to go if they need help. We also want to reach the global games industry and its employees to offer a wealth of free support, resources, and training to make the games industry a safer and more inclusive place to be.
About Safe In Our World
Safe In Our World is a charity within the games industry. We launched in 2019, and our aim is to foster worldwide mental health awareness across the video games industry and wider community.
Our Mission
To unite the games industry with a common purpose: to eliminate mental health stigma and foster inclusive environments. To provide access to information and resources internationally.
Our Vision
A global games industry prioritises mental health and wellbeing. A community that is free from prejudice and stigma. A world where everyone feels safe and no one is afraid to speak out.
Our Values
• To put the charity first and act in its best interest.
• To be respectful: to value the talent, time and intentions of everyone we work with.
• To be courageous: to speak out fearlessly; to be bold and confident to take on challenges.
• To be supportive: to create a culture where everyone feels supported, we ensure that everyone has the space and agency to be their best selves
• To be open and honest in all communication.
• To seek continuous improvement and embrace change in order to learn and grow.
Role Overview
The Senior Marketing Manager will play a pivotal role in raising the profile, reach and impact of Safe In Our World across the global games industry and gaming communities. Working closely with the Charity Director, they will develop and deliver strategic marketing campaigns that support the charity's mission, promote its programmes and drive engagement with new and existing key audiences.
The role is responsible for managing and developing the Safe In Our World brand, creating compelling multi-channel content, growing the charity's digital and social media presence, and ensuring consistent messaging across all communications. The Senior Marketing Manager will package and promote existing initiatives, support the launch of new programmes, coordinate press activity, and measure campaign performance to demonstrate impact and inform future strategy.
Responsibilities
This is a strategic leadership role that includes hands-on responsibility for the delivery and success of all marketing activity across the charity. The Senior Marketing Manager will lead and line manage the Communications & Marketing Manager, delegating responsibilities as appropriate while providing clear direction, support and oversight. They will be accountable for ensuring all activations are delivered effectively, campaigns achieve maximum impact, and all activity aligns with the charity's strategic objectives. Balancing strategic thinking with practical delivery, the successful candidate will be comfortable both leading a team and getting directly involved in key marketing initiatives when required.
• Work alongside the Safe In Our World team and trustees to create, execute and manage marketing plans to achieve strategic goals.
• Package and promote existing initiatives delivered by the Programmes department to ensure the success of each activation.
• Work with the Head of Programmes to build and market new initiatives aimed at the games industry and gamers.
• Develop and maintain a strong and recognisable brand, with supporting documents, bringing consistency to our communications.
• Grow Safe In Our World’s social media presence, including implementing a strategy around short-form content across TikTok, YouTube, and other platforms as applicable.
• Develop Safe In Our World’s network within key games industry press outlets, ensuring press releases are delivered around key charity activities, reaching a global audience.
• Lead the Marketing Department in creation of regular, meaningful content for safeinourworld.org, including interviews, personal experience stories, resources, etc.
• Track and measure the effectiveness of marketing campaigns, reporting back to the Charity Director and trustees as appropriate.
• Work with relevant internal and external partners to produce a comprehensive brand toolkit, with template assets for social media, presentations, etc. to ensure consistency in branding. This includes brand tone of voice and key messaging.
• Assist in organisation and delivery of key charity events, working with the Fundraising and Programmes departments; represent the charity at industry events.
• Utilise input from the Clinical Advisory Board, ensure that a clinical voice is effectively embedded across all of the Charity’s activity.
• Handle line management responsibilities for one member of staff, e.g. setting KPIs and objectives, performing 1-2-1s, etc. (with support from the Charity Director).
About You
• Client Relationship Building / Management: Demonstrable ability to work with diverse stakeholders and external partners to deliver marketing campaigns.
• Understanding the Video Games Industry: Knowledge and awareness of trends across the video games industry and gaming landscapes, which can be used to produce engaging marketing campaigns. Knowledge of games content creators and influencers would be beneficial in this role.
• Strong Communication: Excellent written and verbal communication skills, including being comfortable writing website content, press releases, etc.
• Strong Project Management Skills: The ability to balance and deliver on multiple projects simultaneously, keeping within budgets and demonstrating a return on investment for marketing activity.
• Excellent Organisation: Able to manage multiple campaigns simultaneously, keeping track of deadlines, stakeholder relationships, and KPI reporting as appropriate.
• Leadership Skills: We’d prefer someone with some experience in leadership or line management, but this isn’t a necessity.
• Mental Health Awareness: Share the Charity’s passion, mission and values around mental health and wellbeing.
• Flexibility: Understanding of the need to ‘pitch-in’ and support others as a member of a small team.
• Comfortable with Travel: Willingness to travel occasionally for industry events both nationally and internationally.
Keep Calm and waka waka...
