Influencer Marketing Specialist Responsibilities
- Identify and build relationships with relevant influencers in target industries and demographics.
- Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice.
- Negotiate and manage influencer contracts, including payment terms and deliverables.
- Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
- Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing.
- Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy.
- Provide support to internal teams on influencer marketing platform such as testing and product feedback.
- Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines.
- Other related tasks as assigned and required from time to time.
Requirements• Proven experience as an Influencer Marketing Specialist or similar role.
• In-depth knowledge of influencer marketing trends, platforms, and best practices.
• Strong understanding of social media platforms and their functionalities.
• Excellent communication and relationship-building skills to effectively engage with influencers and internal stakeholders.
• Must be fluent in writing and communicating in English, Chinese and Malay.
• Creative thinking and ability to develop innovative influencer marketing campaigns.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Proficient in using analytics tools to track and measure campaign effectiveness.
• Solid negotiation and contract management skills.
• Attention to detail and ability to maintain consistency with brand guidelines.
• Proficient in Microsoft Office Suite and social media management tools.