You are using the web browser we don't support. Please upgrade or use a different browser to improve your experience.
"icon arrow top"

Influencer Marketing Specialist

1960A90CDB_crt:1728151240260

PTW

Competitive

Kuala Lumpur, Malaysia

Malaysia

Marketing

ASAP

05/10/2024

Junior-Associate

Contract | Full Time

No

Influencer Marketing Specialist Responsibilities

  • Identify and build relationships with relevant influencers in target industries and demographics.
  • Collaborate with cross-functional teams to align influencer marketing campaigns with overall marketing objectives and brand voice.
  • Negotiate and manage influencer contracts, including payment terms and deliverables.
  • Monitor and analyze the performance of influencer campaigns, providing regular reports and insights to stakeholders.
  • Stay up-to-date with industry trends and best practices in influencer marketing, social media, and digital marketing.
  • Maintain relationships with influencers, ensuring ongoing collaboration opportunities and brand advocacy.
  • Provide support to internal teams on influencer marketing platform such as testing and product feedback.
  • Collaborate with legal and compliance teams to ensure all influencer marketing activities adhere to relevant regulations and guidelines.
  • Other related tasks as assigned and required from time to time.

Requirements

• Proven experience as an Influencer Marketing Specialist or similar role.

• In-depth knowledge of influencer marketing trends, platforms, and best practices.

• Strong understanding of social media platforms and their functionalities.

• Excellent communication and relationship-building skills to effectively engage with influencers and internal stakeholders.

• Must be fluent in writing and communicating in English, Chinese and Malay.

• Creative thinking and ability to develop innovative influencer marketing campaigns.

• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.

• Proficient in using analytics tools to track and measure campaign effectiveness.

• Solid negotiation and contract management skills.

• Attention to detail and ability to maintain consistency with brand guidelines.

• Proficient in Microsoft Office Suite and social media management tools.



Keep Calm and waka waka...