Who we are
Formation Games is a mobile studio building the next generation of sports management titles. Our team combines professional football experience with deep expertise in mobile and live service games, having worked on AAA and BAFTA-winning entertainment.
Our first title, CLUB, is a free-to-play football ownership experience that puts fans in control of building and running their own club. As we scale, we’re looking for ambitious talent who want to shape the future of sports gaming and build category-defining mobile games with us.
Formation Games is an equal opportunity employer and we encourage candidates of all backgrounds and experiences to apply.
What you will be doing:
We are looking for a Product Manager with a strong focus on Live Operations, Monetization, and Data Analysis to help drive the performance of a live free-to-play game.
The role is highly analytical and execution-oriented, with a strong emphasis on using data to operate live features and events and to identify opportunities for design improvements.
You will report directly to the Product Management Lead and work closely with game design, UA, and development teams.
Key Responsibilities
- Plan, implement, and operate live-ops initiatives such as events, promotions, and in-game offers
- Monitor and develop a deep understanding of game KPIs, including engagement, retention, monetization, and live-ops performance
- Analyze and report game performance and player behavior to identify opportunities for growth and optimization
- Communicate performance insights and recommendations clearly to key stakeholders
- Use data insights to iterate on live features, offers, and feature balance, collaborating with design and product to refine economies, progression, and rewards to improve player retention and monetization
- Expand and optimize existing monetization offers and live-ops content using A/B testing, using data and expertise to improve storefront and live ops plans
- Define the requirements and inform priorities for internal product and live-ops tools
- Build business cases for new features informed by market trends and performance data
- Own the end-to-end execution of operational plans, including identifying risks, defining mitigation strategies, and ensuring smooth delivery
- Collaborate with engineering team to define tracking, dashboards, and reporting needed to support decision-making
Essential
- 2+ years of experience working on live free-to-play games in a Product Management or Live-Ops role
- Strong understanding of player behavior, economies and live operations in free to play and mobile games
- Solid understanding of F2P mechanics such as progression systems, monetization loops and retention drivers
- Proven experience using data to inform product decisions and prioritize initiatives
- Hands-on experience with data analysis; familiarity with SQL and BI tools is a strong plus
- Pragmatic and execution-focused, able to take features live, monitor performance, and iterate quickly to translate data insights into actionable product and live-ops improvements
- Comfortable working in a live environment with frequent releases, fast feedback loops, and constant prioritization trade-offs
- Strong product intuition combined with a data-driven mindset, balancing player experience with business outcomes
- Excellent communication and presentation skills
Nice to Have
- Experience with audience segmentation
- Interest in sports and/or football
- Proximity to London office for regular attendance
- Education: Degree (or equiv) in Computer Science, Mathematics, Game Design, Economics, or a related field
Work Hours
- Regular hours to collaborate with the team in London timezone
- Hybrid role: required to come to London once every quarter
What we offer
- Competitive Salary: GBP 45k-65k
- Equity Options
- Standard employment benefits
