Salary on application
Permanent | Full Time
Senior UA Manager in Barcelona
Are you an experienced UA Manager that wants to join the newest studio of a worldwide games industry giant? It’s a unique opportunity to work with well loved classics while also creating the next generation of mobile games – all while located on the beach in Spain!
You’ll head up the planning, execution and ongoing optimisation of ad campaigns, working closely with the wider team to ensure growth across all of the games. Part of your time will also be focused on the key KPIs which will be achieved alongside MMPs, internal account managers and external agencies.
This studio already has a core team of experienced, diverse and dedicated people but you’ll be joining only months after the studio opening so will have a real impact on games and studio.
Senior UA Manager Responsibilities:
Ad campaigns – work across Facebook, Google Ads, Video Networks and more to run campaigns from design and testing to optimisation. You’ll be aiming for positive data driven results using the appropriate creatives, targeting, CPIs and more.
Creative Assets – Work closely with the internal creative teams and extgernal agencies to produce high quality assets. Identify needs for marketing agencies and onboard effectively.
Best Practices – Use your UA background and UA networks to identify valuable channels, execute test campaigns and trends
Testing – Use A/B testing throughout the ad process for headlines, copy and assets
Teams – Ensure your findings and knowledge to the UA team and wider studio
Events – represent the company at events and conferences
Requirements for this role in Barcelona:
Strong background in performance marketing using Facebook and other networks to manage ads with demonstratable results
High level of knowledge on campaign optimisation, asset management, and campaign attribution
Analytically minded with a background using data, your attention to detail and organisational skills to manage the UA of games
Experience with budgets and growth strategies
Examples of successful campaigns where you have been involved from creative briefs to post-campaign reporting
It would also be helpful to have experience with a combination of the following – ASO, Ad monetization, managing agencies, and large monetisation budgets
Tags: UA Manager, Senior UA Manager, User Acquisition Manager, Senior Use Acquisition Manager
A little bit about the city: Barcelona
Barcelona’s stunning beaches, balmy weather and striking architecture are all great reasons to settle in this beautiful city. Home to many restaurants, museums and traditions, there’s certainly a lot to explore. One feature the city is certainly proud of is that it is home to 8 UNESCO World Heritage Sites, largely thanks to Gaudi’s architecture which can be found at various sites citywide.
Barcelona’s compact city centre and excellent transport system make getting around trouble-free and commuting time minimal. Home to a flourishing international community, Barcelona is a great city to relocate to if you’re hoping to feel at home.
Keep Calm and waka waka...