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Senior CRM Manager (m/f/d) Expiring soon


gamigo group


Hamburg, Germany


Business Operations and Analytics



Mid-Senior Level

Permanent | Full Time


What we are looking for

You are a dedicated CRM Specialist (m/f/d) with a passion for pushing customer activation and retention via our CRM tool and channels? You're striving to take the next step in your career and move towards more strategical tasks and leadership?

Then YOU are our next Senior CRM Manager (m/f/d) who will support our Marketing Team at our location in Hamburg or Berlin at the earliest opportunity.

Your Tasks

  • You support the CRM strategy for the gamigo group to increase customer retention, engagement, monetization and reactivation
  • You develop and unify the approach to customer initiatives throughout different functions, evaluating and enhancing the end-to-end customer experience across multiple channels and customer touch points, e.g. building highly engaging email marketing campaigns
  • You take ownership to automate our communication across the various customer touchpoints to bring our Customer Lifetime value to the next level
  • You lead, motivate and enable a team of three colleagues
  • Organisation and set-up of the team as well as coordinating with other stakeholders
  • You enable the team to plan campaigns while taking every single customer touchpoint into account to create an awesome customer experience
  • You are responsible for budgets & forecasting and monitoring relevant KPIs


  • Solid professional experience in CRM, Email Marketing, Re-targeting and Customer Lifecycle Management; (ideally 3-5 years)
  • A good technical understanding and the ability to translate CRM requirements into technical tasks
  • You have a digital background and bring strong understanding of CRM tools, Social Media and related KPIs
  • Understanding of Gaming and/or Entertainment Communities
  • University degree in Economics, Marketing, Digital Media or equivalent related work experience
  • An affinity for numbers and very good analytical skills, paired with the ability to find creative solutions, as well as a high level of initiative and reliability
  • Strong communication skills as well as a goal-driven and team-oriented working style
  • Fluent in English
Nice to have:

  • Experience with Exponea
  • Experience in leading a team in a dynamic environment
  • Any other European language is a plus

What we offer

  • A challenging job with lots of responsibility and freedom to grow professionally and acquire new skills
  • A fun and lively work environment in an energetic gaming company
  • A very international team of passionate colleagues
  • Regular company parties and team events
  • The subsidization of the public transportation card
  • Fresh fruits and beverages

About us

The gamigo group is one of the leading publishers of online games in Europe and North America and focuses on publishing, operating and support of online and mobile games.

Counting over 300 employees in Germany, Poland, South Korea and USA, gamigo is one of the most important players in the gaming industry.

The gamigo group currently has a portfolio consisting of over 25 massively multiplayer online games and more than 5.000 casual games. The game selection includes first-person shooters, fantasy RPGs, building-strategy games, mobile- and casual-games.

Since the company's founding in 2000, this diverse portfolio has been build-up through company acquisitions, purchasing of game licenses as well as worldwide publishing rights.

Part of the gamigo group are gamigo AG, gamigo Publishing GmbH, Aeria Games GmbH, gamigo Portals GmbH, gamigo US Inc., gamigo Inc. and Kings Isle Entertainment Inc.

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