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Marketing Manager

562/1521/128851

Negotiable

Amsterdam, Netherlands

Netherlands

Marketing

ASAP

11/09/2019

10/11/2019

Associate

Permanent | Full Time

No

Performance-driven Marketing Manager

 

We, Kakao Games are looking for a performance-driven marketer to join our team. The Marketing Manager will manage and support all marketing activities including developing marketing strategies and executing marketing plan, customer understanding, and performance marketing to drive growth and improved engagement for Black Desert Online and other game titles in Western market.

This person will work closely with other marketing team members, other functional teams in global offices as well as collaborating with marketing partners, vendors, and agencies to ensure marketing efforts meet business goals.

 

Responsibilities
 

  • Develop the annual marketing plan built on solid player insights and sound business strategies to grow our user base and maintain the long-term brand
  • Media plan strategy and campaign implementation across PC and preferably mobile as well
  • Analyze performance of marketing campaigns with data and metrics and optimize accordingly
  • Optimize and test creative including ad copy to improve campaign performance
  • Explore and develop new targeting opportunities through campaign trends, analysis, and industry insights to acquire high quality users
  • Monitor ad spend across all paid channel and build regular reports

 

Qualifications
 

  • A minimum of 3 years of marketing experience, gaming industry experience required
  • Experience successfully managing and optimizing marketing budgets across multiple digital channels
  • A desire to do both strategic planning and daily execution/optimization
  • Full understanding of performance marketing including search, social, tracking links, attribution logic, and data privacy
  • Competent manipulating data in Excel and Tableau a bonus
  • Well organized with strong attention to detail
  • Proven communication skills (Business level English)
  • Wring ad copy in English a plus

 

Kakao Games is an Equal Opportunity Employer. We believe individual differences and diversity plays an important role in our company culture. 



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