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Marketing Campaign Manager

ZM15252

Bethesda Softworks

Negotiable

Rockville

United States

Marketing

ASAP

23/01/2020

23/03/2020

Mid-Senior Level

Permanent | Full Time

No

Marketing Campaign Manager
Bethesda Softworks @ Rockville, MD, US
Marketing

Overview
Bethesda Softworks is looking for a Marketing Campaign Manager.
Qualifications

  • 5-10 years of experience in marketing, with a focus on digital marketing
  • Experience with marketing automation platforms, including IBM, Adobe or Salesforce
  • Experience Leading cross-functional teams, specifically product, business intelligence and sales
  • Experience developing and managing digital marketing content and campaigns
  • Excellent written and verbal communication skills, with experience writing both long-form and short-form digital marketing content
  • Interest in gaming required; experience working in the gaming industry a plus
  • Data driven marketer with strong analytical skillset, with experience driving key business KPIs and presenting results at the senior management level
  • Strong project management skills with the ability to push projects forward
Responsibilities
  • Own CRM marketing roadmap – including segmentation of players and personalized, targeted communications – across our games.
  • Develop blueprint for CRM success, including game data inputs, outputs and analysis required during the game development stage; Memorialize blueprint across key organizational functions and customize it by game.
  • Create and manage content for targeted, multi-channel digital marketing communications for all live services games.
  • Build player segmentation at brand and publisher levels using marketing automation tools and predictive analytics, continue to test and optimize segmentation.
  • Develop A/B testing plans for multi-channel campaigns with clear KPIs; regularly work across marketing to report and present findings, up to the senior-management level.
  • Manage digital communications calendar across brands, at the global level.
  • Manage communications for publisher-level campaigns, including large-scale events, cross-brand sales, cross-sell initiatives.



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