Permanent | Full Time
King makes great games that offer fun, bite-size entertainment experiences for everyone to enjoy. We have a new opportunity for a brilliant Marketing Analyst to join the Central Marketing Analytics team, where you will work to maximise the ROI across King's marketing investment.We're looking for a team player, who gets excited about answering difficult business problems, and isn't afraid to roll up their sleeves and get deep into the data. This is the perfect role for someone who wants to continue to grow their data analysis skills as well as the strategic thinking and communication skills required to drive meaningful impact through data.You will need to demonstrate the ability to learn quickly and work in a fast paced and collaborative environment whilst communicating effectively with wide teams such as Marketing, Finance, Games teams and other corporate functions.
Your role within our Kingdom
We are looking for a Marketing Analyst to help understand, evaluate and improve King's marketing performance through actionable insights we can activate, test and measure. Working closely with key business functions you will create analysis, deliver robust data backed insight and turn this into meaningful presentations identifying the \
So What's" to continually improve on going marketing investment and drive business growth. As well as having a passion for mining large data sets for insight, strong governance, data process & reporting skills, you will need to be able to synthesise and build compelling stories to engage Games Teams, Marketing, CRM and Player Support to answer key questions and inform key short and long term business decision making.Key responsibilities:
Modelling: Build new & maintain existing marketing mix models to continually identify business needs & drivers to inform strategic decision making and campaign planning
Econometrics: Own the completion and delivery of econometric modelling on time and in line with agreed objectives, providing results, key trends, casual impact & attribution outputs, and help predict future performance Player Analytics: Deliver on going player analytics to drive customer centricity and really understand the needs and requirements of our most valuable & engaged players to help shape and improve their in and out of game experience
Engagement & Loyalty: Support and evolve the ongoing measurement and monitoring of player health metrics to ensure we continually deliver a best in class player experience to reduce lapsing and increase advocacy of our player baseData Quality & Governance: Manage data collection sources and the validation process to ensure accuracy and consistency ensuring models & measurements are robust and built to the highest standards using consistent techniques
Support Cross Function Collaboration: Develop strong relationships with internal Data Analytics and Marketing teams becoming the go to person for key Marketing and Player Analytics questions (Performance Marketing, CRM, Player Insights, Brand etc)"
Skills to create thrills
Practical experience in marketing mix modellingAdvanced knowledge of Excel & experience of statistical analysis tools including, R, Python, SQL and any other programming language experience
Strong attention to detailAbility to convert analysis into real world actionable solutions & able to explain technical issues to a non-technical audience
Self-motivated and able to work to tight deadlines with an ability to prioritise workload whilst still maintaining excellent numeracy & analytical skills, with the integrity and consistent quality of the output requiredEssential to be familiar with econometric modelling & delivery
Good data visualisation techniquesGood project management skills with the ability to effectively prioritise workload
Willingness to extend skills, especially in statistical and econometric methodsA team player & aligned to our Team ethos: Fun, reliable, confident, challenging & humble and genuinely happy to help other team members improve performance
Ability to think clearly and calmly when faced with issues or conflicting priorities whilst maintaining an ongoing level of professionalismAn open-minded, curious and inquisitive approach - the business is constantly evolving and you will have to challenge preconceptions
Prior experience in fast moving consumer technology environment such as mobile, e-commerce, marketing analytics, media, online products/services or games.
Good knowledge, genuine passion and interest of Gaming/tech/entertainment industry trends required.
Strong influencing skills and stakeholder relationship experience, plus proven ability to deliver/manage through change.
Keep Calm and waka waka...