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Marketing Analyst





United Kingdom






Permanent | Full Time


Marketing Analyst
King makes great games that offer fun, bite-size entertainment experiences for everyone to enjoy. We have a new opportunity for a brilliant Marketing Analyst to join the Central Marketing Analytics team, where you will work to maximise the ROI across King's marketing investment.We're looking for a team player, who gets excited about answering difficult business problems, and isn't afraid to roll up their sleeves and get deep into the data. This is the perfect role for someone who wants to continue to grow their data analysis skills as well as the strategic thinking and communication skills required to drive meaningful impact through data.You will need to demonstrate the ability to learn quickly and work in a fast paced and collaborative environment whilst communicating effectively with wide teams such as Marketing, Finance, Games teams and other corporate functions.

Your role within our Kingdom
We are looking for a Marketing Analyst to help understand, evaluate and improve King's marketing performance through actionable insights we can activate, test and measure. Working closely with key business functions you will create analysis, deliver robust data backed insight and turn this into meaningful presentations identifying the \
So What's" to continually improve on going marketing investment and drive business growth. As well as having a passion for mining large data sets for insight, strong governance, data process & reporting skills, you will need to be able to synthesise and build compelling stories to engage Games Teams, Marketing, CRM and Player Support to answer key questions and inform key short and long term business decision making.Key​ ​responsibilities:

Modelling: Build new & maintain existing marketing mix models to continually identify business needs & drivers to inform strategic decision making and campaign planning

Econometrics: Own​ ​the​ ​completion​ ​and​ ​delivery​ ​of​ ​econometric​ ​modelling on​ ​time​ ​and​ ​in line with agreed objectives, ​ providing results, key trends, casual impact & attribution outputs, and help predict future performance ​ ​ ​

Player Analytics: Deliver on going player analytics to drive customer centricity and really understand the needs and requirements of our most valuable & engaged players to help shape and improve their in and out of game experience

Engagement & Loyalty: Support and evolve the ongoing measurement and monitoring of player health metrics to ensure we continually deliver a best in class player experience to reduce lapsing and increase advocacy of our player base

Data Quality & Governance: Manage data collection sources and the validation process to ensure accuracy and consistency ensuring models & measurements are robust and ​built​ ​to​ ​the​ ​highest​ ​standards​ ​using consistent​ ​techniques

Support Cross Function Collaboration: Develop strong relationships with internal Data Analytics and Marketing teams becoming the go to person for key Marketing and Player Analytics questions (Performance Marketing, CRM, Player Insights, Brand etc)"
Skills to create thrills

Degree ​educated ​ (or​ ​higher) ​ ​ideally in​ ​Maths, ​ ​Economics, ​ ​Stats​ ​ (or​ ​similar)

Practical experience in marketing mix modelling

Advanced knowledge of Excel & experience of statistical analysis tools including, R, Python, SQL and any other programming language experience

Strong attention to detail

Ability​ ​to​ ​convert​ ​analysis​ ​into​ ​real​ ​world​ ​actionable​ ​solutions & able to explain technical issues to a non-technical audience

Self-motivated and able to work to tight deadlines with an ability to prioritise workload whilst still maintaining​ ​excellent​ ​numeracy​ ​&​ ​analytical skills, with the integrity and consistent quality of the output required

Essential to be familiar with econometric modelling & delivery

Good data visualisation techniques

Good project management skills with the ability to effectively prioritise workload

Willingness to extend skills, especially in statistical and econometric methods

A team player & aligned to our Team ethos: Fun, reliable, confident, challenging & humble and​ ​ ​genuinely​ ​happy​ ​to​ ​help​ ​other​ ​team members improve​ ​performance

Ability​ ​to​ ​think​ ​clearly​ ​and​ ​calmly​ ​when​ ​faced​ ​with​ ​issues​ ​or​ ​conflicting​ ​priorities whilst maintaining an ongoing level of professionalism

An​ ​open-minded, ​ curious​ ​and​ ​inquisitive​ ​approach​ ​-​ ​the​ ​business​ ​is​ ​constantly​ evolving and​ ​you​ ​will​ ​have​ ​to​ ​challenge​ ​preconceptions

Bonus points

Prior experience in fast moving consumer technology environment such as mobile, e-commerce, marketing analytics, media, online products/services or games.

Good knowledge, genuine passion and interest of Gaming/tech/entertainment industry trends required.

Strong influencing skills and stakeholder relationship experience, plus proven ability to deliver/manage through change.

A great saga needs all sorts of heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply can't expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes. And that's it.

We're Seriously Playful
Officially, we're a leading interactive entertainment company for the mobile world. Unofficially, we're a serious business that's not afraid to have fun. Every day at King, we mix intuition with logic, art with science and magic with mathematics to create the games the world loves to play. Together with our parent company Activision Blizzard, our mission is to bring moments of magic to everyday life. If you think this is something you can help us achieve, let's talk.

Apply now!
Want to join our Kingdom? You'll find all you need to apply, plus more information on our culture, values and benefits, including relocation packages at All applications should be made in English.

Keep Calm and waka waka...