£0 - £0 Per Hour
Business Operations and Analytics
Permanent | Full Time
Business Performance Manager - Marketing Candy Crush
We're looking for a passionate Business Performance Manager to join the Marketing team within Candy Crush in Stockholm!
Your role within our Kingdom
If working in an international, dynamic, passionate team has always been a motivation, then the Business Performance Manager position in King might be the job for you. Working collaboratively with Data Scientists you will provide input to boost engagement and reach based on Marketing activities. You will build relationships with stakeholders including CRM Marketers, Brand Marketers, Game producers, Game business performance and Designers providing recommendations and business insights. Last but not least you will champion the marketing of your games to promote and raise its profile across the business.Reporting to the Senior Director Contact strategy, you will
Leverage analytics and quantitative analysis to monitor game performance, recommend tuning mechanics and A/B tests, and identify new features to increase user engagement, retention and monetization;
Work closely with the Studio Promotion Unit in Candy Crush to optimize marketing activities on CRM, Social Media and other large campaigns
Own, together with marketers, the short- mid- and long-term Marketing strategy to ensure it maximizes reach and engagement;
Use data to fine-tune and balance player's engagement, providing economy analysis and drive metrics for retention optimization;
Provide stakeholders with regular or ad-hoc updates on business performance of Marketing activities;
Foster strong relationships with your game team and the rest of Marketing to ensure a collaborative approach to achieving agreed targets;
Be an expert on industry trends and the competitor landscape to evolve our thinking;
Evolve envelopes and business models across multiple platforms for maximum effect;
Share best practice across the Business Performance team.
Prior experience in an industry with very short implementation cycles such as e-commerce, online products/services or gamesProven experience delivering business models which maximize revenue
Highly analytical, with exceptional experience of big data decision makingExcellent understanding of statistics, the ability to interpret these with confidence and drive through your recommendations
Strong relationship and influencing skillsSolid understanding of the games industry
A passion for casual gamesThe role requires occasional travel.
Keep Calm and waka waka...