We R Interactive blends the best of games, film and TV production to create social games that bring global audiences together around sport and music.
We R Interactives' first game, I AM PLAYR - the first ever online game that lets users play the life of a professional footballer launched officially in October 2011 after a successful beta phase. It fuses live action video, interactive story-telling and first-person perspective 3D game play to create a truly original narrative, where the storyline is dictated by the player's decisions and actions both on and off the pitch.
We R Interactive's story-telling technology lets the game track multiple narratives, allowing innovative brand integrations to flow seamlessly around the core narrative. Initial brand partners to I AM PLAYR include Nike, Red Bull and Alfa Romeo and top football talent featured in the game includes Theo Walcott and Aaron Lennon, amongst others.